About PURE
PURE (Privilege Underwriters Reciprocal Exchange) provides comprehensive, customized insurance to successful, responsible individuals and families. Our product suite includes coverage for high-value homes, as well as coverage for private fleet automobiles, fine art and jewelry collections, watercraft, and personal umbrella liability.
PURE began with a bright idea. PURE's founders combined experience, insight and intuitive perspective to challenge the insurance industry’s conventional thinking. They recognized that policyholder-owned companies consistently delivered the greatest value and customer satisfaction. Further, they recognized that the leading specialist companies could offer broader coverage and more personalized service. PURE combines the best of both.
A specialist company, PURE is led by some of the most knowledgeable and experienced professionals in the industry, and is owned by its membership. Our unique alignment with our membership supports our objective to charge the right price — not the highest price the market will accept. PURE grew a solid reputation as a leader in the coastal insurance market but has since expanded its business offerings throughout the country bringing its combination of expertise, financial strength, and membership alignment to the most responsible owners of the finest built homes.
With financial strength that's rated A- (Excellent) by A.M. Best Company, a leading independent insurance rating agency, PURE offers its members security, quality and truly unparalleled service.