Skip to main content

Report to Members

Report to Members

We publish our annual report in the spirit of community and helping members feel more connected to their insurance company. It provides a view of company financials, details important insights to reduce risk, highlights the benefits of membership and tells the stories of some of our remarkable members.

Scroll to browse a sampling of the stories that are inside or download the full report.

Hear from PURE's CEO, Martin Leitch

"PURE was built on the foundation of being different, providing unparalleled service, delivering innovative solutions and rewarding members with broad coverage and competitive prices. This continues to be our vision and our North Star."

Watch a video introduction from PURE's President, Dave Logan

Hear from Dave on some of the key highlights in the report this year.

Beauty from the Ashes

In the days following the fire, the Cyrs never could have predicted they would look back on what happened with any positivity. But now, they say a lot of good came from it: lasting friendships with some remarkable people, a more resilient family and a stronger marriage.

Reversing the Trend: Partnering to Reduce Preventable Losses 

We analyze claims data to understand how we can help members reduce risk, especially for those losses that are typically preventable such as plumbing leaks, electrical fire and jewelry losses.

Pro Tips: What Members Can Do to Help Reduce Losses

Our reciprocal model means that the actions of each individual member can have an impact on the overall performance of the company. Members can do their part by taking steps to avoid these losses when they are preventable.

From our archive