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Coverage Solutions
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Price Discovery
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Find a Broker
Request Proposal

888.813.7873
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Contact Us

Mon–Fri 7:00 AM – 9:00 PM ET | Sat 8:00 AM – 8:00 PM ET

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Lanier Upshaw, Inc.

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Lanier Upshaw, Inc.

Our Office:

1115 US Hwy 98 South
Lakeland, FL 33801
T: 863-686-2113

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PURE Insurance is the marketing name used to refer to Privilege Underwriters Reciprocal Exchange (PURE), a Florida domiciled reciprocal insurer, as well as other entities in the PURE Group of Insurance Companies. This material is descriptive only. The precise coverage offered is subject to the terms and conditions of the policies issued. Coverage may not be available in all jurisdictions.

Average annual savings on homeowners insurance for members nationwide who reported prior carrier premiums from Aug '18 through Aug '19. Actual savings, if any, may vary. Referral rate based on 2018 Bain study and 2017 PURE annual member survey. While future SSA allocations are not guaranteed, PURE has made an allocation in each of the past six consecutive years.

Please see our legal notices for terms of service relating to intellectual property, copyright and trademarks. Copyright © 2020 PURE Risk Management, LLC. All Rights Reserved.