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Welcome Brokers

We’ve compiled all the information and resources you need to access our systems, serve your current members and introduce PURE to your best prospects and clients.
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New: Read PURE's 2023 Report to Members

Broker toolkit

A directory of resources to help you better understand PURE’s advantages

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Coverages & services

Broker logins

PURE Online Primary Flood (NFIP)

Broker Portal

View members’ billing, claims and policy information; run a PURE Home Spotlight on behalf of a member; and access policy documents, endorsement forms and other resources to simplify doing business with PURE.

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Member resources

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Report to Members

We publish an annual report to members in the spirit of transparency. It provides an in-depth view of company financials, highlights the benefits of membership and tells the stories of PURE members.

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Featured media coverage

THE NEW YORK TIMES

Did Five Paintings Lose Their ‘Oomph’? It’s a $410 Million Question
THE WALL STREET JOURNAL

Home Insurers Take on Home Repairs
FORBES

Baby Steps: Make These Simple Changes To Improve Your Customer Service
THE NEW YORK TIMES

New Tools for Home Buyers as the Pandemic Upends Real Estate
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Not yet appointed with PURE?

Our careful broker selection process helps to ensure a successful partnership and deliver a better member experience. We welcome the opportunity to work with brokers who have a thorough understanding of the personal insurance needs of high net worth individuals and families.

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