Meet PURE's Ambassadors
Two generations of golf. Two PURE ambassadors. And plenty of opportunities to meet them throughout the week.
Mark O’Meara, World Golf Hall of Famer and longtime PURE ambassador, and Katie Lu, one of the newest professionals in the game, will be joining us throughout the week at Pebble Beach. Here’s where you can find them.
Meet Mark O'Meara

Known as the “Prince of Pebble,” Mark is a World Golf Hall of Famer, five-time winner of the AT&T Pebble Beach Pro-Am and longtime PURE member and ambassador. His 16 PGA TOUR victories include wins at the Masters and The Open Championship.
Look for Mark:
- Thursday, 9/17: Play Day at The Hay and The Match
- Friday, 9/18: Golf clinic at Poppy Hills and Live at The Wharf
- Saturday, 9/19: The Wharf during the second round of the PURE Insurance Championship
Meet Katie Lu

Katie was a standout golfer at Michigan State, earning All-American and First Team All-Big Ten honors before turning professional in 2025. Now competing on the ANNIKA Women’s All Pro Tour, she joins PURE as our newest golf ambassador. As a First Tee alumna, Katie has a special connection to the juniors competing this week.
Look for Katie:
- Tuesday, 9/15: PURE Insurance Championship Pairings Party
- Wednesday, 9/16: Player golf clinics and The Golf Party Concert
- Thursday, 9/17: Play Day at The Hay Benefiting PURE Insurance Scholars
- Friday, 9/18: Golf clinic at Poppy Hills, cohosting Live at The Wharf on the Wharf, and on the PURE Patio at the 6th hole.
- Saturday, 9/19: The Wharf and the PURE Patio