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We’re a membership of highly successful people pursuing a life-well lived.

From the structure of the company to the individual who picks up the phone when you call, PURE really does always have its members' best interests in mind.

Mark O'Meara
World Golf Hall of Famer and a PURE member since 2015

A Smarter Model That Saves You Money

PURE is built on a simple idea: the most responsible owners of the finest built homes deserve to pay less without sacrificing quality of service.

PURE’s unique membership model encourages us to focus on what's right for our members.

We carefully select those who are least likely to have claims, helping us deliver on our commitment to passing underwriting profits on to you as savings.

How Our Coverage & Service Stacks Up

Generous Jewelry Limits
Nearly 85% of unscheduled jewelry losses exceed $5,000, a common limit among specialty carrier homeowners policies. Our homeowners policy affords one of the most generous limits— with up to $50,000 for lost, misplaced or stolen jewelry

Logical Umbrella Pricing
Very high pricing has historically discouraged individuals from selecting the right amount of coverage. Our logical pricing model makes it easier for you to pick the limit that makes sense for you.

Empathetic Support: The PURE Member Advocate
Too often, companies forgo opportunities to deliver the best service to control costs. We’ve reimagined the service experience: From the moment you report a claim, your Member Advocate has expertise and authority to take immediate action, comprehend the full extent of your emotions and anticipate your unrealized needs.

We're a Different Kind of Insurance Company

Don't Take Our Word For It

We are the most awarded insurer in our class of specialty property and casualty insurers.

Ready to Take The Next Step?

2020 Annual Report to Members

Get to know the membership, get insights and advice intended to help reduce your risk and learn where your premium dollars are going.