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We’re a membership of highly successful people pursuing a life well lived.

“In professional golf there’s difficult times, just like in life, but when you play through those tough times, you look back and see you grew a lot more than when everything was going your way.“
Mark O'Meara, World Golf Hall of Famer and a PURE member since 2015
Mark With Club O Meara 190
"From the structure of the company to the individual who picks up the phone when you call, PURE Insurance really does always have its members' best interests in mind."
Meredith O'Meara, a PURE member since 2015
Meredith And Mark O Meara 106
"A perfect day for me is flyfishing on the side of a river in 40 degree water in my waders. I love it."
Mark O'Meara, World Golf Hall of Famer and a PURE member since 2015
Fly Fishing Mark O Meara 237
“The place I love to vacation most is my own home. I travel so much that just being in my own place feels like staying at a five star hotel.”
Mark O'Meara, World Golf Hall of Famer and a PURE member since 2015
O Meara 177

A Smarter Model That Saves You Money

PURE is built on a simple idea: the most responsible owners of the finest built homes deserve to pay less without sacrificing quality of service.

PURE’s unique membership model encourages us to focus on what's right for our members.

We carefully select those who are least likely to have claims, helping us deliver on our commitment to passing underwriting profits on to you as savings.

How Our Coverage & Service Stacks Up

Generous Jewelry Limits
Nearly 85% of unscheduled jewelry losses exceed $5,000, a common limit among specialty carrier homeowners policies. Our homeowners policy affords one of the most generous limits — with up to $50,000 for lost, misplaced or stolen jewelry

Logical Umbrella Pricing
Very high pricing has historically discouraged individuals from selecting the right amount of coverage. Our logical pricing model makes it easier to pick the limit that makes sense for you.

Empathetic Support: The PURE Member Advocate®
Too often, companies forgo opportunities to deliver the best service to control costs. We’ve reimagined the service experience: From the moment you report a claim, your Member Advocate has expertise and authority to take immediate action, comprehend the full extent of your emotions and anticipate your unrealized needs.

We'd Love to Talk

Fill out our quick, secure form to request a proposal and a PURE Advisor will reach out to chat within 24 hours.

By clicking "Submit," you agree to PURE's privacy policy. PURE will never sell your information, so no need to worry.

We're a Different Kind of Insurance Company

2020 Annual Report to Members

Get to know the membership, get insights and advice intended to help reduce your risk and learn where your premium dollars are going.

Ready to Take The Next Step?

Don't Take Our Word For It

We are the most awarded insurer in our class of specialty property and casualty insurers.

Proud Sponsor PURE Insurance Championship
Proud sponsor of the PURE Insurance Championship at Pebble Beach