A Smarter Model That Saves You Money
PURE is built on a simple idea: the most responsible owners of the finest built homes deserve to pay less without sacrificing quality of service.
PURE’s unique membership model encourages us to focus on what's right for our members.
We carefully select those who are least likely to have claims, helping us deliver on our commitment to passing underwriting profits on to you as savings.
How Our Coverage & Service Stacks Up
Generous Jewelry Limits
Nearly 85% of unscheduled jewelry losses exceed $5,000, a common limit among specialty carrier homeowners policies. Our homeowners policy affords one of the most generous limits — with up to $50,000 for lost, misplaced or stolen jewelry
Logical Umbrella Pricing
Very high pricing has historically discouraged individuals from selecting the right amount of coverage. Our logical pricing model makes it easier to pick the limit that makes sense for you.
Empathetic Support: The PURE Member Advocate®
Too often, companies forgo opportunities to deliver the best service to control costs. We’ve reimagined the service experience: From the moment you report a claim, your Member Advocate has expertise and authority to take immediate action, comprehend the full extent of your emotions and anticipate your unrealized needs.
We'd Love to Talk
If you own a $1M+ home and other high value assets, PURE membership might be right for you. Fill out our quick, secure form to request a proposal and a PURE Advisor will reach out to chat within 1 business day.
We're a Different Kind of Insurance Company
2020 Annual Report to Members
Get to know the membership, get insights and advice intended to help reduce your risk and learn where your premium dollars are going.
Ready to Take The Next Step?
Don't Take Our Word For It
We are the most awarded insurer in our class of specialty property and casualty insurers.