Exceptional Member Experience

Rather than simply delivering great service, we seek to create “wows” from our members. While our goal is to address each member’s unique needs and objectives, here are a few of the universal commitments we make to our membership. 

We help our members preserve their wealth.

  • Thanks to a low cost of capital, careful member selection, and proactive risk management, PURE members report average annual savings of more than 25%*.
  • Many people don't buy enough insurance to rebuild their homes or replace their possessions after a loss. Others have been persuaded to buy far more insurance than they need. Our insurance policies are designed so that you and your agent can tailor an insurance program that reflects your unique needs, so you get the proper amount of specialized coverage at the most favorable rates. 


We save time & eliminate hassles for our members.

  • The PURE Member Advocate® is dedicated to helping members reduce risk to their families and properties, save time, and eliminate hassles. They offer concierge-level advice and service, as well as proactive communication before, during, and after a loss.


We offer confidence & peace of mind.

  • As a member of The PURE Group, PURE is rated A- (Excellent) for financial strength by A.M. Best. This rating reflects strong capitalization, highly conservative reinsurance, management’s track record, and a strong investment portfolio.
  • Rest assured that PURE only issues non-assessable policies, so members are only liable for the cost of their own policies.  There is absolutely no risk of an assessment.


We help members feel engaged and informed.

Following are a few examples of ways we help members stay connected and informed:

  • The Member’s Guide to Working with PURE: This membership guide, which is sent to all new members, provides an overview of exclusive services and resources so they can maximize their PURE membership.
  • Annual Report to Members:  Each year, members receive an annual report which provides a  review of operations, including extensive reporting on PURE’s financials. 
  • During a Claim: When asked how well they are kept informed on the progress of their claim, the vast majority of members give the highest possible rating – “10 out of 10”*.
  • Preventing Losses: We use frequent e-mails, posts on our website, and our annual report, in order to share information that can help members better protect their families and property.  Whether a “just-in-time” phone call from a Member Advocate prior to a hurricane, or an email featuring a real loss scenario and ways to prevent it, our members can count on a higher level of communication from PURE.


We consistently deliver professional, empathetic & timely service.

Our claims team works hard to exceed expectations and deliver the highest possible level of service available.  We aim to deliver the highest possible level of service by supplementing fast and generous loss settlements with exceptional communication, professionalism, and empathy.

Creating “an exceptional member experience” is an important priority for every person in our organization, not just our claims adjusters.  And member testimonials like these inspire us all to be even better every day.  See what PURE members have to say.

*Based on respondents to PURE’s NPS Survey, 12/12 – 5/13.