Here's what being motivated by members changes

Our members are the reason PURE exists. That shapes how we help protect their homes, support them when they need us, design their coverage and create opportunities for them to share in PURE's success.

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WHAT CHANGES WHEN WE'RE MOTIVATED BY MEMBERS

Designing coverage around the risks members actually face.

See how >

Aiming to prevent losses, not just pay claims.

See how >

Exceptional service and support at every step.

See how >

When PURE does well, members can benefit financially.

See how >

01 / 04 | WHAT CHANGES WHEN WE'RE MOTIVATED BY MEMBERS

Designing coverage aimed at eliminating gaps, not creating them.

We start with the real problems our members could face, then think about how insurance can better protect them. That can mean looking beyond traditional coverage or expanding protection as new risks emerge.

See what we're working on.

A damaged service line can affect far more than the line itself.

For a high-value home, reaching a damaged service line can mean excavating valuable landscaping, driveways, or other outdoor property—and even leaving the home during repairs.
PURE’s coverage is designed around those real consequences, extending protection beyond the line itself with some of the most generous limits available.
As cyber threats evolve, so does our protection.

Cyber risk increasingly reaches beyond computers and passwords. PURE's coverage has evolved with it—from helping families respond to cyberbullying to covering costs associated with a cyber attack on a vehicle. And as some insurers limit coverage for widespread cyber attacks, PURE continues to provide protection, with limits available up to $2 million.

02 / 04 | WHAT CHANGES WHEN WE'RE MOTIVATED BY MEMBERS

Aiming to prevent losses, not just pay claims.

The best claim is the one that never happens. That's why we invest in expertise, technology and services that help members identify and reduce risk before something goes wrong.

See what we're working on.

A new partnership bringing nearly 200 years of loss prevention expertise to high-value homes.

PURE is partnering with FM, which has helped some of the world’s largest organizations reduce risk through its science- and engineering-based approach to property loss prevention.
“We chose the PURE team as our partners as we enter this space because they share the belief that the majority of property loss is preventable through stronger understanding of risk and close collaboration with clients.” — Malcolm Roberts, Chairman and Chief Executive Officer of FM

Learn more about the partnership
Two hidden risks. Two ways to catch them early.

400+
potential electrical fires prevented
5,000+
potential water losses prevented
PURE provides members with technology, at no cost, to help detect two very different threats before they become damaging losses.

Learn about these programs

Sources: LeakBot closed leaks (since 2024); Flume resolved leaks (since 2025); Ting Labs mitigated electrical and utility fire hazards (since 2023).

Ready to join a club that's motivated by members?

Request a Quote

03 / 04 | WHAT CHANGES WHEN WE'RE MOTIVATED BY MEMBERS

Exceptional service and support that begins long before a claim.

Inspired by the world's best hospitality brands, PURE's service model is designed to provide personal, thoughtful support—from everyday questions to the moments members need us most.

See what we're working on.

Preparing for recovery before catastrophe strikes.

PURE anticipates what members may need well before catastrophe strikes, from generators, fuel and security to tree removal and specialized art transportation and storage. We do our best to make sure those resources are lined up in advance, so recovery can begin at the earliest possible moment—often while the catastrophe is still unfolding.

See how PURE supports members during catastrophes
Finding better ways to serve members without losing what matters most.

Our commitment to thoughtful service guides how we use AI: giving our people more time to focus on members and better insights to serve them, while keeping judgment, empathy and reassurance distinctly human.
“I have never felt so genuinely supported and looked after by a company before…” — Michael D.

04 / 04 | WHAT CHANGES WHEN WE'RE MOTIVATED BY MEMBERS

When PURE does well, members can benefit financially.

PURE is member-owned, with no outside shareholders. That creates a different kind of alignment between the company and the people we insure.

Nearly $170 million has been allocated to the membership

Earlier this year, PURE allocated $50 million to members' Subscriber Savings Accounts, bringing the total since inception to nearly $170 million.

Allocations aren't the point. But they are a powerful example of our alignment with the membership. Maintaining PURE's financial strength comes first—and when results allow, members can benefit too.

See how Subscriber Savings Accounts work

See what being motivated by members could mean for you.

More help preventing losses. More personal support. Protection that evolves. A company built around its members. Experience the difference firsthand.

Fill out our quick, secure form to request a quote, and a PURE Advisor will be in touch within one business day.

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Coverage availability, limits and terms are subject to underwriting review and the terms and conditions of the policy as issued.

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Here's what being motivated by members changes

WHAT CHANGES WHEN WE'RE MOTIVATED BY MEMBERS

Designing coverage around the risks members actually face.

Designing coverage around the risks members actually face.

Aiming to prevent losses, not just pay claims.

Aiming to prevent losses, not just pay claims.

Exceptional service and support at every step.

Exceptional service and support at every step.

When PURE does well, members can benefit financially.

When PURE does well, members can benefit financially.

01 / 04 | WHAT CHANGES WHEN WE'RE MOTIVATED BY MEMBERS

Designing coverage aimed at eliminating gaps, not creating them.

We start with the real problems our members could face, then think about how insurance can better protect them. That can mean looking beyond traditional coverage or expanding protection as new risks emerge.

A damaged service line can affect far more than the line itself.

As cyber threats evolve, so does our protection.

02 / 04 | WHAT CHANGES WHEN WE'RE MOTIVATED BY MEMBERS

Aiming to prevent losses, not just pay claims.

The best claim is the one that never happens. That's why we invest in expertise, technology and services that help members identify and reduce risk before something goes wrong.

A new partnership bringing nearly 200 years of loss prevention expertise to high-value homes.

Two hidden risks. Two ways to catch them early.

Ready to join a club that's motivated by members?

03 / 04 | WHAT CHANGES WHEN WE'RE MOTIVATED BY MEMBERS

Exceptional service and support that begins long before a claim.

Inspired by the world's best hospitality brands, PURE's service model is designed to provide personal, thoughtful support—from everyday questions to the moments members need us most.

Preparing for recovery before catastrophe strikes.

Finding better ways to serve members without losing what matters most.

04 / 04 | WHAT CHANGES WHEN WE'RE MOTIVATED BY MEMBERS

When PURE does well, members can benefit financially.

Nearly $170 million has been allocated to the membership

See what being motivated by members could mean for you.

Coverages

Service

About Us

Resources

Contact Us

Here's what being motivated by members changes

WHAT CHANGES WHEN WE'RE MOTIVATED BY MEMBERS

Designing coverage around the risks members actually face.

Designing coverage around the risks members actually face.

Aiming to prevent losses, not just pay claims.

Aiming to prevent losses, not just pay claims.

Exceptional service and support at every step.

Exceptional service and support at every step.

When PURE does well, members can benefit financially.

When PURE does well, members can benefit financially.

01 / 04 | WHAT CHANGES WHEN WE'RE MOTIVATED BY MEMBERS

Designing coverage aimed at eliminating gaps, not creating them.

We start with the real problems our members could face, then think about how insurance can better protect them. That can mean looking beyond traditional coverage or expanding protection as new risks emerge.

A damaged service line can affect far more than the line itself.

As cyber threats evolve, so does our protection.

02 / 04 | WHAT CHANGES WHEN WE'RE MOTIVATED BY MEMBERS

Aiming to prevent losses, not just pay claims.

The best claim is the one that never happens. That's why we invest in expertise, technology and services that help members identify and reduce risk before something goes wrong.

A new partnership bringing nearly 200 years of loss prevention expertise to high-value homes.

Two hidden risks. Two ways to catch them early.

Ready to join a club that's motivated by members?

03 / 04 | WHAT CHANGES WHEN WE'RE MOTIVATED BY MEMBERS

Exceptional service and support that begins long before a claim.

Inspired by the world's best hospitality brands, PURE's service model is designed to provide personal, thoughtful support—from everyday questions to the moments members need us most.

Preparing for recovery before catastrophe strikes.

Finding better ways to serve members without losing what matters most.

04 / 04 | WHAT CHANGES WHEN WE'RE MOTIVATED BY MEMBERS

When PURE does well, members can benefit financially.

Nearly $170 million has been allocated to the membership

See what being motivated by members could mean for you.

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