By Claire Marmion
SVP, Fine Art, PURE Art Services by Haven Art Group
December 2, 2021
Of the 250,000 contemporary artists worldwide, 84 percent are considered emerging—a term packed with uncertainty for a true investment-driven collector. Yet this trend, heavily dominated by seemingly unknown or little known artists, is consistent with the concentration of works insured by PURE members who collect.
With hundreds of thousands of emerging artists, and costs per piece ranging fairly significantly, how can you know whether you are making a good investment?
Well, have you considered Artificial Intelligence (AI)?
When looking at art as an investment, a fairly new but highly valuable way to evaluate your purchase—especially when considering emerging artists—is to seek help from AI tools.
Specifically speaking, when leveraging data and AI gathered on and about art galleries, we can begin to see trends and insights. When we hone in on institutions that historically show artists who go on to become widely sought after and widely exhibited in international institutions, we glean learnings that could help you make a more informed art buying decision.
With Art Basel Miami Beach underway, we worked with our friends at Wondeur AI to analyze the fair’s programming—nearly 300 galleries in total—in order to identify ones that have track records for showing emerging artists who become high-performing in subsequent years. We identified four of these galleries that are showing at Art Basel Miami Beach (and incidentally, also showed at Art Basel Switzerland this past September.)
Galleries to Watch
Which galleries and emerging artists will pique your interest at Art Basel Miami Beach?
Often, galleries and institutions will show emerging artists because they believe their work is important—that it is saying something powerful and insightful—which will lead to prominence and value in the future. The galleries mentioned above should be added to any collector’s must-see list when attending Art Basel Miami Beach for an edge on art investing and rising influential contemporary artists.
To further reduce uncertainty in the buying process on the spot, PURE members also have exclusive access to a new text-to-learn feature of the PURE Art Spotlight. This text-based AI tool powered by Wondeur gives members information about a contemporary artist’s career, the value of his or her art, recent sales and more, immediately—right to their phone with one simple text message.