Charleston Metro Chamber of Commerce Names Bobby Collins Chairman

CHARLESTON, SC - July 24, 2008 -Bobby Collins, senior vice president with Privilege Underwriters Reciprocal Exchange (PURE) and South Carolina general manager of the Florida-domiciled specialist insurer, has been named chairman of the Charleston Metro Chamber of Commerce, currently ranked among the top three chambers in the country.

As volunteer chair of the nation's oldest chamber of commerce, Collins will implement plans designed to stimulate the region's business and economic growth and improve the quality of life for residents. Collins was appointed July 1 to serve a one-year term.

"I'm honored to accept this leadership position with the Charleston Metro Chamber of Commerce and I am eager to continue to support our community's success," said Collins, a longtime insurance industry expert and business leader. "I look forward to continuing to collaborate with our business community, civic leaders and residents to find innovative ways to tackle the challenges we face and maximize our potential through such initiatives as regional planning, port expansion and workforce development."

"We congratulate Bobby Collins for his achievements and believe his knowledge, perspective and dedication to the community make him ideally suited for his leadership roles," said Ross Buchmueller, president and chief executive officer with PURE, a member-owned specialist insurer dedicated to serving the owners of high-value homes insured for more than $1 million. The company began offering homeowners' policies in South Carolina in May.

Prior to joining PURE, Collins served as managing principal with Wachovia Insurance Services in Charleston, S.C. Before this, Collins worked in top management positions with Johnson & Higgins and J&H Marsh McLennan as well as Palmer & Cay Charleston (and its successor company Wachovia Insurance Services).

About PURE

A member-owned, Florida-domiciled reciprocal insurance exchange writing policies in Florida and South Carolina, Privilege Underwriters Reciprocal Exchange (PURE) is committed to providing insurance solutions where risk has been traditionally misunderstood and overpriced. The company provides owners of large, well-built homes with comprehensive high-value homeowners' insurance policies, including windstorm and optional excess flood coverage. Private fleet auto insurance, including agreed-value settlements for total losses, is offered, as well as art, jewelry and watercraft insurance; personal excess liability coverage is also available, with limits ranging from $5 million to $10 million. PURE Risk Management LLC acts as attorney-in-fact for PURE and provides management services including underwriting, marketing, product management, financial oversight and claims handling. For more information, visit www.pureinsurance.com.

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Editor's Notes: Bobby Collins lives in Charleston. Zip code: 29401