Florence Morning News - 07/18/08
By Candace Jarrett
Certain homeowners in South Carolina have another avenue for getting comprehensive homeowner's insurance.
Privilege Underwriters Reciprocal Exchange (PURE) is a specialist insurer dedicated exclusively to serving the owners of high-value homes insured for more than $1 million.
PURE will offer windstorm and hail coverage for large, well-built South Carolina homes that meet the standards of the latest building codes. Hail alone causes $1 billion in damage to crops and property each year, according to the National Weather Service.
PURE also will offer automobile, jewelry and art, personal-excess liability and watercraft coverage.
"The bigger the houses are, the harder it is to knock them down," Bobby Collins, PURE's South Carolina operations manager, said. "It's our goal to reward those with the best built homes based on the most current housing standards."
PURE's stipulations for a well-built home state the home must cost at least $1 million to rebuild and be at least 3,000 square feet.