Insurance Company Offers Option for the well to do and Their Well-Built Homes

Sun-Sentinel - 03/22/07
By Kathy Bushouse

PURE, which stands for Privilege Underwriters Reciprocal Exchange, is a new entrant in Florida's insurance market, just receiving permission from the state in January to sell insurance. The company, with offices in Plantation and White Plains, N.Y., was formed by three former executives with AIG Private Client Group, and targets a very specific market.

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