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Membership has its privileges for PURE insurers customers

An insurer for the wealthy has begun tailoring its products to discriminating Ohioans.

White Plains, N.Y.-based Privilege Underwriters Reciprocal Exchange in July began selling its home and auto insurance policies in the state.

The company, which has about 11,000 customers in a couple dozen states, offers higher-than-standard coverage, such as $50,000 for jewelry that is lost or stolen, said CEO Ross Buchmueller.

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