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PURE Competition

September 4, 2011

Despite the continued growth and stability in the high net worth insurance market, few insurers specialize in the unique risks of the very wealthy.

One new insurer is making headway with a new approach.

The Privilege Underwriters Reciprocal Exchange, better known as PURE Insurance, launched in 2006 to serve as an exclusive market for the insurance needs of high net worth clientele.

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