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PURE Innovation

During his 25-year career in the property/casualty insurance business, Ross Buchmueller has specialized in protecting the assets of wealthy clients. So it was a natural progression when he founded PURE, a six-year-old reciprocal insurance company that operates in the high net worth market niche. In an interview with Insurance Journal, Buchmueller describes the process of taking PURE from idea to execution, and discusses the entrepreneurial spirit that is vital to the insurance industry.