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PURE Insurance Announces Launch of PURE Situation Room To Help Members Better Manage Risk

December 4, 2015

WHITE PLAINS, N.Y., Jan. 5, 2016 /PRNewswire/ -- Privilege Underwriters Reciprocal Exchange (PURE), the policyholder-owned property and casualty insurer designed for high net worth individuals and families, announced today the official launch of the PURE Situation Room, a digital content platform designed to deliver the latest risk management news, insights and advice.

The platform, which includes a dedicated website (, regular e-mail and social alerts via Twitter (@PUREinsurance), enhances PURE's ongoing efforts to help members, brokers and others in the high net worth community protect their families and valuable assets.
Powered by a team of expert claims adjusters, risk managers and PURE Member Advocates®, the PURE Situation Room delivers the latest intelligence and real-time updates via:

  • Situation Room Alerts – timely email and social media alerts for members within the path of imminent catastrophic weather events and other major risks such as data breaches and safety-related automobile recalls.
  • PURE Insights – analyses of claims trends, new and emerging risk insights, and expert advice to help members and others prevent loss.
  • Risk Spotlights – up-to-date observations from the PURE claims team, risk mitigation advice, and the latest risk-related news.
  • Social Integration – an embedded Twitter feed from @PUREinsurance to include convenient and timely updates, and encourage sharing with others.

In addition to relevant, meaningful content, the Situation Room offers members direct access to PURE claims support and to its Member Advocates, individuals who provide concierge-level assistance to members regarding claims and risk management activities.
"The PURE Situation Room is a natural extension of our commitment to helping make our members smarter, safer, and more resilient to loss," said Gary Stephen, Executive Vice President of Claims and Risk Management. "I'm excited that this platform allows us to more broadly and efficiently share our team's unique expertise and intellectual property so that our members, brokers and others can reduce risk."

The PURE Situation Room offers up-to-date content on a wide range of topics that are critical to members, such as Weather Alerts and tips for how to best protect their homes and properties. The CyberSafe Knowledge Center houses news and information on cybersecurity as it affects HNW individuals and families as well as resources to help PURE members mitigate cyber risk.
Those interested in learning more or subscribing to updates from the PURE Situation Room are encouraged to visit the Situation Room and follow on PURE on Twitter and Linkedin.

About PURE

Privilege Underwriters Reciprocal Exchange (PURE) is a policyholder-owned insurer dedicated to creating an exceptional experience for responsible high net worth individuals and families. PURE provides best-in-class, customizable coverage throughout the U.S. for high-value homes, automobiles, jewelry, art, personal liability, watercraft and flood. Inspired by some of the finest policyholder-owned companies in the world, PURE emphasizes alignment of interests and transparency. PURE's low cost of capital, careful member selection, and proactive risk management all contribute to highly competitive rates. In return for a fee, PURE Risk Management, LLC acts as Attorney-in-Fact for PURE. For more information or to find a local broker, visit

Contact: Mark Galante
TEL: (914) 470-9941
FAX: (914) 328-3883
[email protected]