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PURE Insurance Introduces Self-Serve Member Portal

Secure Online Offering Designed to Enhance Communication and Connectedness with Policyholders

White Plains, New York – July 23, 2014 – Privilege Underwriters Reciprocal Exchange (PURE), the policyholder-owned property/casualty insurer that exclusively caters to high net worth individuals and families, today announced the release of the PURE Member Portal, a secure, online platform providing members with self-serve access to important claims, billing, and policy information whenever they want it.

“Delivering an exceptional member experience starts with helping members stay connected and informed at all times,” said Mark Galante, Chief Marketing Officer of the PURE Group. “With more and more people seeking important information and real-time updates from their smartphones and computers, we offer the PURE Member Portal to make their lives easier, supplementing the personalized service provided by our Member Services Associates and independent brokers.”

In addition to offering core features like online bill pay, billing inquiry and claim reporting, the PURE Member Portal includes a number of notable features such as:
Claim Tracker. This innovative feature creates unprecedented visibility into a claim by providing:

  • Contact information for the assigned adjuster and PURE Member Advocate®, along with the ability to message either one – or upload a file for them to see – at any time;
  • 24/7 access to comprehensive adjuster notes and status updates on claims-related activities;
  • Contact information for contractors and other service providers involved; and,
  • Detailed log of payments made for the claim.

Consolidated Account Access. Following a secure log-in, members automatically have access to all of their policies on a single, personalized screen.

Auto ID Cards & More. With the majority of states now accepting electronic proof of insurance coverage during traffic stops, members can rest easy that theirs is available at their fingertips. Other important files, like policy documents and billing invoices, are already available in the Portal; and PURE 360 Risk Management Reports will be accessible later this summer.

Mobile-Friendly Design. Whether viewed on a desktop, tablet or other mobile device, a “responsive design” means members will have full access to all of the site’s features.
An interactive demo site can be viewed here.

About PURE

Privilege Underwriters Reciprocal Exchange (PURE) is a policyholder-owned insurer dedicated to creating an exceptional experience for responsible high net worth individuals and families. PURE provides best-in-class, customizable coverage throughout the U.S. for high-value homes, automobiles, jewelry, art, personal liability, watercraft and flood. Inspired by some of the finest policyholder-owned companies in the world, PURE emphasizes alignment of interests and transparency. PURE’s low cost of capital, careful member selection, and proactive risk management all contribute to highly competitive rates. As a member of The PURE Group, PURE is rated A- “Excellent” for Financial Strength by A.M. Best. In return for a fee, PURE Risk Management, LLC acts as Attorney-in-Fact for PURE. For more information or to find a local broker, visit