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PURE Insurance Named Best High Net Worth Insurance Company at The Private Asset Management Awards 2018

February 25, 2018

WHITE PLAINS, N.Y. — February 26, 2018 — The PURE Group of Insurance Companies, which includes Privilege Underwriters Reciprocal Exchange (PURE), the policyholder-owned property and casualty insurer designed for high net worth individuals and families, was named best high net worth insurance company at The Private Asset Management (PAM) Awards 2018. The PAM Awards recognize top investment professionals, wealth advisors, legal firms, consultants and other key service providers operating within the private asset management industry. The judging process is based on both qualitative and quantitative performance over the course of the last year.

“We are honored to be recognized by Private Asset Management amongst so many exceptional organizations,” said Katherine Frattarola, Chief Marketing Officer of the PURE Group of Insurance Companies. “This award speaks to the achievements of our entire staff and their dedication to the purpose-driven mentality that inspires the work we do everyday for our members, enabling them to pursue their passions with greater confidence.”

In 2017, PURE employees worked tirelessly to help members recover from hurricanes, floods and wildfires. In addition to responding to historic catastrophes, PURE acquired the Haven Art Group to enhance the services provided to art collectors, launched PURE Starling™ as a new coverage against online and offline fraud, reinvented the pricing for higher limits of personal excess liability coverage and expanded the offering of PURE Programs to provide even more owners of higher risk homes with a service-focused E&S option.

“At PURE, we view the delivery of excellent service as a journey of continuous improvement,” Frattarola added. “It’s recognition like this that further inspires our team to continue to grow and innovate.”

To learn more about PURE Insurance, please visit

About PURE

Privilege Underwriters Reciprocal Exchange (PURE) is a member-owned reciprocal insurer dedicated to creating an exceptional experience for responsible high net worth individuals and families. PURE provides customizable coverage for high-value homes, automobiles, jewelry, art, personal liability, watercraft, flood, fraud and cyber fraud to more than 70,000 responsible, high net worth families throughout the U.S. Inspired by some of the finest policyholder-owned companies, PURE emphasizes alignment of interests and transparency. PURE's low cost of capital, careful member selection and proactive risk management all contribute to highly competitive rates. In return for a fee, PURE Risk Management, LLC acts as Attorney-in-Fact for PURE. PURE membership is subject to an executed Subscriber’s Agreement & Power of Attorney. For more information or to find a local broker, visit You can follow PURE on Facebook, Twitter, LinkedIn and Instagram.