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PURE Insurance Named One of the 2020 Best Workplaces in Financial Services & Insurance by Great Place to Work® and Fortune

April 6, 2020

The PURE Group, which includes Privilege Underwriters Reciprocal Exchange (PURE), the policyholder-owned property and casualty insurer designed for high net worth individuals and families, was named one of the 2020 Best Workplaces in Financial Services & Insurance by Great Place to Work and Fortune. The PURE Group is 12th on the list, rising from the 24th place in 2019. The PURE Group is honored to be included on this list for the fifth consecutive year.

To determine the rankings, Great Place to Work® analyzed confidential survey feedback representing nearly 782,000 employees working in the financial services and insurance industry in the United States. Great Place to Work, a global people analytics and consulting firm, evaluated more than 60 elements of team members’ experience on the job. These included the extent to which employees trust leaders, the respect with which people are treated, the fairness of workplace decisions, and how much camaraderie there is among the team. Rankings are based on employees’ feedback and reward companies who best include all employees, no matter who they are or what they do for the organization.

“The PURE Group is committed to fostering a positive and inclusive environment that allows our employees to think creatively, work collaboratively and approach work with passion to better serve our unique membership,” said Katherine Richardson, Chief Human Resources Officer of the PURE Group. “We are humbled by our continued recognition as one of the best places to work in the industry and our dedication to supporting all our employees—both inside and outside of the workplace.”

The company engages its employees with initiatives such as in-office meditation, student loan repayment assistance, unlimited PTO, and a phase-back program for those returning from maternity leave. Through additional mentorship programs and a "Passion Course" program for employees to receive outside certifications in areas such as self-defense, PURE cultivates a workplace that promotes success in both the professional and personal spheres.

“The organizations on this year’s list provide their employees great experiences in a high-pressure industry undergoing a lot of change,” said Great Place to Work CEO Michael C. Bush. “The winners on this list are unique for how they tap into the unique experiences and insights of their employees from all backgrounds, and throughout the organization, to serve customers and communities. These companies are creating a workplace where their people feel valued and connected to a purpose beyond making money.”

The Best Workplaces in Financial Services & Insurance is one of a series of rankings by Great Place to Work and Fortune based on employee feedback from Great Place to Work-Certified™ organizations. PURE has also been ranked in the past for Best Workplaces in New York, Best Workplaces in Chicago, Best Workplaces in Southern California, and Best Small & Medium Companies by Great Place to Work and Fortune.

About The PURE Group

Privilege Underwriters Inc. (PUI), a member of the Tokio Marine Group of Companies, was founded in 2006 and is the holding company for the PURE Group and related entities. PUI and its subsidiaries provide capital support and operational services to the policyholder-owned entity, PURE.

PURE is dedicated to creating an exceptional experience for responsible high net worth families, providing customizable coverage for high-value homes, automobiles, jewelry, art, personal liability, watercraft, flood, fraud and cyber fraud. In return for a fee, PURE Risk Management LLC, a wholly-owned subsidiary of PUI, serves as Attorney-in-Fact for PURE. The PURE Group's low cost of capital, careful member selection and proactive risk management all contribute to highly competitive rates and a Financial Strength Rating of "A (Excellent)" from A.M. Best Company, Inc. Today, PURE's membership includes more than 90,000 families from across the U.S.

For more information or to find a local broker, visit You can follow PURE on Facebook, Twitter, LinkedIn and Instagram.

About the Best Workplaces in Financial Services & Insurance

Great Place to Work based its ranking on a data-driven methodology applied to confidential Trust Index™ survey representing more than 782,000 employees at Great Place to Work-Certified organizations in the Financial Services & Insurance industry. To learn more about Great Place to Work Certification and recognition on Best Workplaces lists published with Fortune, visit

About Great Place to Work

Great Place to Work® is the global authority on workplace culture. They help organizations quantify their culture and produce better business results by creating a high-trust work experience for all employees. Emprising®, their culture management platform, empowers leaders with the surveys, real-time reporting, and insights they need to make data-driven people decisions. They recognize Great Place to Work-Certified™ companies and the Best Workplaces™ in the US and more than 60 countries, including the 100 Best Companies to Work For® list published annually in Fortune.

Learn more at and join the community on LinkedIn, Twitter, and Instagram.

From FORTUNE. © 2020 FORTUNE Media IP Limited All rights reserved. Used under license. FORTUNE and FORTUNE Media IP Limited are not affiliated with, and do not endorse products or services of, PURE Insurance.