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PURE Insurance Offers Comprehensive Property/Casualty Coverage To High-Value Homeowners In Vermont

July 19, 2013

White Plains, New York – August 20, 2013 - Privilege Underwriters Reciprocal Exchange (PURE), the policyholder-owned property/casualty insurer that exclusively caters to high net worth individuals and families, has announced that it will begin offering customized, comprehensive property and casualty insurance to homeowners in Vermont, where the number of million dollar homes has quadrupled since 2000.

A Smart New Solution for Vermont’s High Net Worth Families

PURE offers coverage and service that is better suited for the unique needs of successful families than what is typically provided by market-leading standard insurers. As a policyholder-owned insurer, PURE allocates its underwriting profits to its membership in the form of Subscriber Savings Accounts (SSAs). For calendar year 2012, $1.5 million of policyholder surplus growth was allocated to SSAs. Due to a low cost of capital, careful member selection, and a focus on risk management, PURE members report an average annual savings of more than 25% on their insurance premiums.*

“Vermont’s high net worth homeowners will appreciate the comprehensive coverage, exceptional service and significant savings that PURE is bringing to the market,” said Scott Boardman, president with Hickok & Boardman Insurance Group of Burlington and Stowe, one of PURE’s locally appointed independent agents. “PURE brings much-needed insurance options that are specifically designed to meet the needs of high-net-worth homeowners in Vermont,” said Boardman.

A Unique Approach to Service

PURE is committed to helping members better protect their property to decrease the likelihood of a claim, and features a team of Member Advocates®, who help members save time and eliminate hassles before, during and after a loss. For example, they regularly help members obtain repair estimates, purchase replacement vehicles, and arrange temporary living accommodations. PURE’s Member Advocates also help members access a number of proactive risk management services, including complimentary home risk appraisals, thermographic inspections, domestic employee background checks and more.

Specialized, Customizable Coverage

PURE’s coverage is among the broadest in the industry and is tailored for the most responsible owners of the finest built homes. For example, its High Value Homeowners policy includes features like Guaranteed Replacement Cost coverage, which pays for homeowners to rebuild their home in like kind and quality, even if the cost to do so exceeds policy limits, and a Loss Prevention Allowance to help members who suffer major losses prevent similar losses from recurring.

PURE offers families with vacation properties in Vermont significant discounts on secondary home insurance policies. And, for motorists, PURE also offers a Seasonal Use discount, which provides highly competitive rates for vehicles used seasonally.

“PURE is known across the country for its commitment to helping members prevent losses and exceeding members’ expectations when it comes to claim service,” said Chip Ams, president with Finn & Stone Insurance. “We’re excited to offer homeowners an insurance solution that providesa unique combination of exceptional coverage, service and savings.”

About PURE

Privilege Underwriters Reciprocal Exchange (PURE) is a policyholder-owned insurer dedicated to creating an exceptional experience for responsible high net worth individuals and families. PURE provides best-in-class, customizable coverage throughout most of the U.S for high-value homes, automobiles, jewelry, art, personal liability, watercraft and flood. Inspired by some of the finest policyholder-owned companies in the world, PURE emphasizes alignment of interests and transparency. PURE’s low cost of capital, careful member selection, and proactive risk management all contribute to highly competitive rates. As a member of The PURE Group, PURE is rated A- “Excellent” for Financial Strength by A.M. Best. In return for a fee, PURE Risk Management, LLC acts as Attorney-in-Fact for PURE. For more information or to find a local agent, visit


Editor's Notes:
Interviews with PURE's executives, agents and members may be coordinated upon request.

Copies of the A.M Best Company report are available.

This material is descriptive only. The precise coverage offered is subject to the terms and conditions of the policies issued. The rights and responsibilities of members are subject to the Subscriber’s Agreement and Power of Attorney. Coverage may not be available in all jurisdictions. *Average savings based on members countrywide who reported savings to PURE since 2010. Actual savings, if any, will vary.