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PURE Provides Highly Competitive Insurance Option to Responsible Owners of Kentucky’s High-End Homes

April 6, 2013

White Plains, New York – May 7, 2013 -Privilege Underwriters Reciprocal Exchange (PURE), the policyholder-owned property/casualty insurer that exclusively caters to responsible high net worth individuals and families, has announced that it will begin accepting new members (policyholders) in Kentucky. A focus on alignment, coupled with careful selection of members and proactive risk management, enables PURE to deliver generous coverage and an exceptional member experience at highly competitive rates. Last year, members reported average annual savings of more than 25% on their insurance premiums.*

Insurance Coverage Designed for High Net Worth Families

PURE’s policy forms were designed expressly for the unique needs of successful families with significant assets to protect. “Many of our clients have outgrown standard insurance. The coverage that PURE offers is a great match for exceptional homes, fine art collections, high-end automobiles, and their discerning owners,” said Alex Rankin, President and CEO of Sterling G. Thompson company in Louisville. “We appreciate that PURE gives us unique ways to tailor specialized insurance programs to address the specific needs and preferences of our clients.”

An Exceptional Member Experience

PURE Member Advocates® offer concierge-level services to help members save time and eliminate hassles associated with reducing risk and resolving claims. Following are a few of the ways the Member Advocates regularly assist PURE members:

  • Helping members coordinate complimentary in-home risk management consultations;
  • Coordinating meetings with vetted contractors from alarm companies to roofing specialists;
  • Connecting members to a network of complimentary or discounted service providers that can help them better protect their home, property, belongings and family;
  • Securing suitable, temporary living accommodations for members displaced from their homes due to a loss;
  • Researching losses to identify ways to prevent them from recurring, and helping members identify mitigation devices or improvements that qualify for PURE’s $2,500 Loss Prevention Allowance.

Focus on Alignment of Interests

Inspired by the finest policyholder-owned companies, PURE emphasizes alignment of interest and transparency for its membership. As an example, PURE credits underwriting profits to its membership in the form of Subscriber Savings Accounts (SSAs). “If total premiums paid prove to be greater than the cost of the policies, the difference is credited to the membership. This is clear evidence that we are aiming to charge the right price for insurance, not the highest price the market will bear,” said Ross Buchmueller, President & Chief Executive Officer of PURE. PURE has received regulatory approval to credit $1,500,000 of 2012 policyholder surplus growth to SSAs.

About PURE

For promotional purposes, PURE refers to the members of the PURE Group of Insurance Companies. PURE Group is rated “A-” (Excellent) by A.M. Best Company. Insurance coverage is underwritten through Privilege Underwriters Reciprocal Exchange, a Florida-domiciled reciprocal insurance exchange and member of the PURE Group. PURE provides coverage for high-value homes, automobiles, jewelry, art, personal liability and watercraft to more than 20,000 successful families in 41 markets across the U.S. and is committed to helping its members (policyholders) reduce the price of insurance today while controlling their long-term cost of risk. In return for a fee, PURE Risk Management, LLC acts as Attorney-in-Fact for PURE. For more information or to find a local agent, visit


Editor's Notes:

Interviews with PURE's executives, agents and members may be coordinated. Copies of the A.M Best Company report are available.

This material is descriptive only. The precise coverage offered is subject to the terms and conditions of the policies issued. The rights and responsibilities of members are subject to the Subscriber’s Agreement and Power of Attorney. Coverage may not be available in all jurisdictions. *Average savings as of 12/2012 based on members countrywide who reported savings to PURE since inception. Actual savings, if any, will vary.