PURE Provides Highly Competitive Insurance Option to Responsible Owners of Missouri’s High-End Homes

White Plains, New York – July 31, 2012 – Privilege Underwriters Reciprocal Exchange, a policyholder-owned property/casualty insurer that exclusively caters to high net worth individuals and families, has announced that it will begin accepting new members (policyholders) in Missouri.

“We believe that the most responsible owners of Missouri’s finest built homes deserve to pay lower premiums without sacrificing quality or service,” said Ross Buchmueller, President and Chief Executive Officer of PURE. “Our risk management experts and select group of independent agent partners are equipped to evaluate the unique insurance needs of the affluent and develop customized, consolidated solutions at a reasonable price.”

PURE offers a suite of comprehensive insurance solutions designed for successful individuals and families with sophisticated needs. As a specialist insurer, PURE’s coverage and service is often broader than that offered by standard carriers. As a policyholder-owned company, PURE emphasizes transparency and alignment for members, providing the kind of conflict-free service that high net worth families seek. This, coupled with a focus on risk management, enables PURE to deliver specialist quality for less. Members have reported average savings of more than 25% on their annual insurance premiums.

“In our role as a leading provider of risk management services, AHM’s partnership with PURE adds a distinctive dimension to the extensive suite of personal insurance solutions that we provide to Missouri’s affluent property owners,” said Mollie Wells, Senior Vice-President with AHM Financial Group, an independent agency in St. Louis. “We’re excited to offer this unique opportunity to our clients.”

About PURE

For promotional purposes, PURE refers to the members of the PURE Group of Insurance Companies. PURE Group is rated “A-” (Excellent) by A.M. Best Company. Insurance coverage is underwritten through Privilege Underwriters Reciprocal Exchange, a Florida-domiciled reciprocal insurance exchange and member of the PURE Group. PURE provides coverage for high-value homes, automobiles, jewelry, art, personal liability and watercraft to than 16,000 successful families in 38 markets across the U.S. and is committed to helping its members (policyholders) reduce the price of insurance today while controlling their long-term cost of risk. In return for a fee, PURE Risk Management, LLC acts as Attorney-in-Fact for PURE. For more information, visit pureinsurance.com.

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Editor's Notes:

Interviews with PURE's executives, agents and members may be coordinated. Copies of the A.M Best Company report are available.

This material is descriptive only. The precise coverage offered is subject to the terms and conditions of the policies issued. The rights and responsibilities of members are subject to the Subscriber’s Agreement and Power of Attorney. Coverage may not be available in all jurisdictions. *Average savings as of 12/2011 based on members countrywide who reported savings to PURE since inception. Actual savings, if any, will vary.