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PURE to Launch in Idaho

May 19, 2021

Last week, Idaho’s Department of Insurance approved PURE’s application, earning us a license to write business in the state. Although there is still work to be done before we can welcome new Idaho-based members and offer coverage for current members who own secondary properties in the state, we are excited by this milestone and to officially be licensed in all 50 states.

PURE has reached several notable milestones in 2021 thus far: We welcomed our 100,000th member, our Financial Strength Rating was upgraded to A+ (Superior) by AM Best, we won Private Asset Management’s award for Best High Net Worth Insurance Carrier for the fourth consecutive year, and we were named Best Insurance Underwriter for the sixth consecutive year by Family Wealth Report.

These milestones reflect our commitment to growing the membership intelligently and serving our members well. We know we have a long way to go, but these give us a sense of pride for the work we are doing today.