
More than just insurance coverage, a smart solution for families who have more to protect.
At PURE, insurance is about more than just the things we protect. It's about our members. It's about making them smarter about risk, helping them reduce their chances of experiencing a claim and making them more resilient so that if a claim does happen, they can recover faster and with greater ease.
Coverages designed to fit you and your lifestyle
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Homeowners Specifically designed for luxury homes

Jewelry, Art & Collections The standard of protection your valuables deserve

Automobile For luxury vehicles, golf carts and everything in between

Personal Excess Liability For the legacy you’ve worked hard to build

Fraud & Cyber Fraud protection, whether online or off

Watercraft For your vessel and the valuables within it

Condo & Co-op For the unique risks of a city home

Home Systems Protection For the mechanical and electrical systems in your home

Flood Flood coverage for the unexpected
Services delivered from the heart
See how PURE’s services can
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PURE Member Advocates®
Membership comes with a concierge
PURE Home Spotlight™
Learn about a home’s hidden risk before you buy it
PURE Situation Room™
An always-on resource to keep members informed about severe weather and other risks
Risk Management & Loss Prevention
Making our members more resilient
Claims
Caring and compassionate service designed to exceed your expectations
PURE Art Services
Comprehensive art management services
Wildfire Mitigation Program
Protecting your property from wildfire’s threat
Join PURE
If your home is valued at $1 million or more, PURE might be right for you. Fill out our quick, secure form to request a proposal and a PURE Advisor will reach out to chat within 1 business day.
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See why we're the most awarded insurer in our class
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