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2023 Report to Members An inside look at PURE's 2023 Year in Review: Read our Report to Members

More than just insurance coverage, a smart solution for families who have more to protect.

At PURE, insurance is about more than just the things we protect. It's about our members. It's about making them smarter about risk, helping them reduce their chances of experiencing a claim and making them more resilient so that if a claim does happen, they can recover faster and with greater ease.

Learn why members choose PURE

Services delivered from the heart

See how PURE’s services can

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    "It wasn't like working with an insurance company. The calm that they gave us and the general feeling of caring they displayed—to this day, we talk about how much that meant to us."
    Drs. Richard Browne & Lauren Browne, members since 2014
    Read their story

    “I’m usually fairly skeptical of insurance companies, but PURE told us they were going to rebuild our home to its original condition, and they made good on their promise.”
    Isaac & Nicole Sine, members since 2018
    Read their story

    “We were safe and our home was still standing. So many others in the community had the added stress and anxiety that come with having to find resources and negotiate contractors. I didn’t have to do that... I had PURE.”
    Hollye Jacobs, member since 2016
    Read her story

    See why we're the most awarded insurer in our class