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Our History

PURE was created on the belief that the high net worth property & casualty industry was broken—and our founder, Ross Buchmueller, saw a better way.

In 2006, together with Jeff Paraschac and Martin Hartley, Ross set out to create a new insurance company, one that reduced conflict and put policyholders—or in our case members—first.

Along the way, he instilled an entrepreneurial spirit and fostered a culture of curiosity—one that challenged the status quo.

And, he encouraged us to always follow our purpose: to enable our members to live their lives to the fullest and pursue their passions with confidence.

This spirit and purpose is what differentiates us. It lives on today through our leadership team, who is dedicated to taking the company to even greater heights, and the passionate individuals who come to work each day dedicated to solving problems for our members.