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Report to Members

Report to Members

We publish our annual report in the spirit of community and helping members feel more connected to their insurance company. It provides a view of company financials, important insights to reduce risk and the stories of some of our remarkable members.

Header RTM 2025

Scroll to browse a sampling of stories or download the full report.  

Martin Leitch 2025 RTM

Hear from PURE's CEO, Martin Leitch

"PURE is financially strong, operationally disciplined and aligned with the long-term interests of our members. While the world around us continues to change, our guiding purpose remains constant: We want you to love your insurance."

Watch a video from PURE’s President, Dave Logan

An introduction to the 2025 Report to Members and a reflection on 20 years of PURE.

PURE's reciprocal model at work

$50 million returned to the membership

This marks the largest Subscriber Savings Account allocation in PURE's history. 

SSA Note 2025 RTM
CA Wildfires 2025 RTM

Our commitment

Service in Action

PURE's commitment to service as told through the California wildfires. 

Member story

Beyond the Collection

Jeremy Padawer lost his home in the Palisades wildfire, along with everything he and his family kept inside—including a collection he spent much of his life building.

Padawer 2025 RTM

More from the report

Share PURE with a friend

If you have a friend or family member who might be a good fit for PURE, we’d love to hear from them. Share the report with them. 

Share the report

From our archive