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5 Reasons to Switch to PURE

1. Members love it here – 95% choose to renew with us and consistently give us rave reviews.

2. We're the most awarded high net worth insurance company five years running.

3. Selectivity benefits the membership as a whole.
By building a membership of the most responsible owners of the finest homes, we are able to keep claim costs down, which helps keep premiums fair and service astonishingly good.

4. We give money back to members. We believe when the company does well, members should benefit, too.

5. No more call centers. If you report a claim, a licensed adjuster will handle it from the moment you call for speedy, compassionate, professional service.

  • "A totally different approach. I feel like a member vs someone who merely cuts a check to a company."

    - John P, member since 2016

  • "I never thought I'd say I had a delightful experience with an insurance company but that's what I had with PURE!"

    - Ellen F, member since 2012

  • "They are obsessed with customer satisfaction--something that is hard to find in most other organizations in this day and age."

    - David S, member since 2013