Welcome Brokers
We’ve compiled all the information and resources you need to access our systems, serve your current members and introduce PURE to your best prospects and clients.
Broker tools
A few quick links to help you better understand PURE’s advantages
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Have clients who are new to PURE? Share this.
Have clients who are new to PURE? Share this.
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Help clients choose PURE with this outline.
Help clients choose PURE with this outline.
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Get the details on PURE’s membership model.
Get the details on PURE’s membership model.
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Watch this video for more on how we deliver value.
Watch this video for more on how we deliver value.
Broker logins
Broker Portal
View members’ billing, claims and policy information; run a PURE Home Spotlight on behalf of a member; and access policy documents, endorsement forms and other resources to simplify doing business with PURE.

Report to Members
We publish an annual report to members in the spirit of transparency. It provides an in-depth view of company financials, highlights the benefits of membership and tells the stories of PURE members.
Read the reportFeatured media coverage
THE NEW YORK TIMES
Did Five Paintings Lose Their ‘Oomph’? It’s a $410 Million Question
THE WALL STREET JOURNAL
Home Insurers Take on Home Repairs
FORBES
Baby Steps: Make These Simple Changes To Improve Your Customer Service
THE NEW YORK TIMES
New Tools for Home Buyers as the Pandemic Upends Real Estate
Follow us on LinkedIn for company updates and other news
Not yet appointed with PURE?
Our careful broker selection process helps to ensure a successful partnership and deliver a better member experience. We welcome the opportunity to work with brokers who have a thorough understanding of the personal insurance needs of high net worth individuals and families.