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$50 million to be allocated back to the PURE membership May. 4, 2026 Based on PURE's performance in 2025, $50 million will be allocated to members' Subscriber Savings Accounts (SSAs) this month. This marks PURE's largest allocation and brings total SSA allocations to nearly $170 million since PURE's inception. Learn more >

Welcome to the PURE Broker Portal

Log in to access our systems, tools, and resources for brokers, so you can better serve your current members and introduce PURE to your best prospects and clients.

PURE’s Broker Portal

Your single entry point for all our tools and systems

Use the portal to: 

  • Access PURE Online to quote new business 
  • View member and claims information 
  • Access the member portal view to see exactly what your clients do in their online accounts 
  • Explore resources to help you understand PURE’s advantages 
  • View notifications, underwriting guidelines, how-to guides and FAQs 
  • Sign up for broker training webinars

Report to Members

We publish an annual report to members in the spirit of transparency. It provides an in-depth view of company financials, highlights the benefits of membership and tells the stories of PURE members.

Read the report

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Not yet appointed with PURE?

Our careful broker selection process helps to ensure a successful partnership and deliver a better member experience. We welcome the opportunity to work with brokers who have a thorough understanding of the personal insurance needs of high net worth individuals and families.