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Broker Login

Brokers can select from the following options

Agencies that have adopted the PURE Secure Login Platform, a secure and simple way to access the quoting and policy issuance system and the Broker View of PURE's Member Portal:

  • Log in to the PURE Secure Login Platform.

Brokers who have not yet adopted the platform:

  • Log in to our quoting and policy issuance system.
  • Log in to the Broker View of the PURE Member Portal to obtain detailed billing, policy and claims information for your clients.
  • Log in to PURE Flood Insurance Online to obtain a flood quote.

Please email us to begin the quick and easy process of converting your agency to the PURE Secure Login Platform. All agencies must adopt the platform by October 1, 2017 in order to retain access to PURE's systems.


Not yet appointed with PURE?

Brokers who are not yet appointed can complete our Broker Registration form.

PURE welcomes the opportunity to work with insurance Brokers who have a thorough understanding of the personal insurance needs of high net worth individuals and families.

About Us

888.813.7873

Mon–Fri 7:00 AM – 9:00 PM ET | Sat 8:00 AM–8:00 PM ET

PURE Insurance is the marketing name used to refer to Privilege Underwriters Reciprocal Exchange (PURE), a Florida domiciled reciprocal insurer, as well as other entities in the PURE Group of Insurance Companies. This material is descriptive only. The precise coverage offered is subject to the terms and conditions of the policies issued. Coverage may not be available in all jurisdictions.

Average annual savings on homeowners insurance for members nationwide who reported prior carrier premiums from Jan '11 through Apr '18. Actual savings, if any, may vary. Referral rate based on 2018 Bain study and 2017 PURE annual member survey. While future SSA allocations are not guaranteed, PURE has made an allocation in each of the past six consecutive years.

Please see our legal notices for terms of service relating to intellectual property, copyright and trademarks. Copyright © 2019 PURE Risk Management, LLC. All Rights Reserved.