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Welcome Brokers

We’ve compiled all the information and resources you need to access our systems, serve your current members and introduce PURE to your best prospects and clients.

We’ve updated this page to bring you all of the important information you need in one place, including a new Broker toolkit. We're still working on a few other changes, but welcome your feedback or suggestions at

Broker toolkit

A directory of resources to help you better understand PURE’s advantages

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Coverages & services

All broker logins

PURE Online PURE Flood Solutions
Broker view of the member portal

Report to Members

We publish an annual report to members in the spirit of transparency. It provides an in-depth view of company financials, highlights the benefits of membership and tells the stories of PURE members.

Read the report

Featured media coverage

More from the newsroom

Follow us on LinkedIn for company updates and other news

Not yet appointed with PURE?

Our careful broker selection process helps to ensure a successful partnership and deliver a better member experience. We welcome the opportunity to work with brokers who have a thorough understanding of the personal insurance needs of high net worth individuals and families.