You can insure all of your cars and other luxury vehicles on one customizable policy designed to reward responsible drivers. We recognize that if you have more cars than drivers, you can’t drive them all at once, and we acknowledge this with savings.
Notable luxury car coverage features
If your vehicle is a total loss, we’ll pay the Agreed Value on your policy with no deductible.
Original Replacement Parts
If your vehicle needs repairs, a PURE Member Advocate® can help locate a nearby repair shop, and we’ll pay for them to use original equipment manufacturers' (OEM) parts.
Flexibility with Rentals Worldwide
If you rent or borrow a vehicle, you’re covered for both property and liability damage. And if you need to rent a car while yours is being repaired, there’s no daily limit. Your Member Advocate can even arrange to have the vehicle brought to you.
Coverage for Other Transportation Expenses
If your vehicle breaks down more than 50 miles from home, our coverage helps to reimburse you for hotel accommodations, meals and other expenses up to the limit on your policy without a deductible.1 A Member Advocate can also assist you with all of the logistics.
Protection from Uninsured Drivers
If an uninsured driver damages your luxury vehicle, your Collision coverage will apply without a deductible. And, if you have a Personal Excess Liability policy with PURE, you can purchase additional Uninsured Motorists coverage.
Unlimited 24/7 Towing & Optional Roadside Assistance
If you are involved in a covered accident and your vehicle is not drivable, we will pay to tow it to the repair shop of your choice. You can also add additional coverage for complete roadside assistance to help when you have a lockout, breakdown or when you are in need of a tire change.2
1. Coverage capped at $5,000 in some states. 2. This extended coverage option is available for private passenger automobiles only.
Responsibility is rewarded with premium discounts on your luxury car policy
You can receive discounts and lower your premium by insuring more cars than drivers, keeping a child’s vehicle at home while they’re away at college, limiting the number of days you drive your collector car and making other smart choices that reduce your risk.
Handle with care
When an accident left a PURE member’s rare model car with extensive damage, their PURE Member Advocate arranged to have it towed to the nearest dealer-authorized repair shop.
However, the responsiveness of the shop didn’t meet our customer service standards or the member’s busy schedule, so their Member Advocate explored more suitable service providers.
Because the luxury vehicle was so rare, the nearest qualified alternate repair facility was over 100 miles away. Despite the distance and expense, the Member Advocate treated the car like it was their own and sent it to the shop. They kept the member informed of its status until repairs were complete and it was delivered.
Services to make your life easier
The Dedicated Assistance of a PURE Member Advocate
We want to help you return to normal as easily as possible following a car accident. A PURE Member Advocate can assist you by booking rental vehicles, locating repair facilities, communicating with other drivers’ insurers and reducing other administrative tasks.
File Claims, Access Auto ID Cards and More, Directly from Your Smartphone
With the PURE Insurance Mobile App, you can file claims directly from your smartphone and receive repair estimates in as little as a few hours. You can also access your Auto ID cards, connect with towing and roadside assistance and receive temporary proof of insurance when purchasing a new vehicle.