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$50 million to be allocated back to the PURE membership • May. 4, 2026 • Based on PURE's performance in 2025, $50 million will be allocated to members' Subscriber Savings Accounts (SSAs) this month. This marks PURE's largest allocation and brings total SSA allocations to nearly $170 million since PURE's inception. Learn more >

More than just insurance coverage, a smart solution for families who have more to protect.

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At PURE, insurance is about more than just the things we protect. It's about our members. It's about making them smarter about risk, helping them reduce their chances of experiencing a claim and making them more resilient so that if a claim does happen, they can recover faster and with greater ease.

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Thoughtful service. Proactive support. Hospitality at heart.

Our members choose PURE because they expect more from their insurance company. We deliver by providing a service experience built around their needs.

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If you own a high value home, PURE membership might be right for you. Fill out our quick, secure form to request a quote and a PURE Advisor will reach out to chat within one business day.

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    MEMBER SPOTLIGHT

    "It wasn't like working with an insurance company. The calm that they gave us and the general feeling of caring they displayed—to this day, we talk about how much that meant to us." Drs. Richard Browne & Lauren Browne members since 2014
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    MEMBER SPOTLIGHT

    "I’m usually fairly skeptical of insurance companies, but PURE told us they were going to rebuild our home to its original condition, and they made good on their promise." Isaac & Nicole Sine members since 2018
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    MEMBER SPOTLIGHT

    "We were safe and our home was still standing. So many others in the community had the added stress and anxiety that come with having to find resources and negotiate contractors. I didn’t have to do that... I had PURE." Hollye Jacobs member since 2016
    Read her story

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    See why we're the most awarded insurer in our class

    • Best High Net Worth Insurance Company, Private Asset Management Awards, 2018-2025 Best High Net Worth Insurance Company, Private Asset Management Awards, 2018-2025
    • Winner - Insurance Company of the Year, The American Business Awards, 2023-2025 Winner - Insurance Company of the Year, The American Business Awards, 2023-2025
    • Best Insurance Underwriter, Family Wealth Report Awards, 2016-2025 Best Insurance Underwriter, Family Wealth Report Awards, 2016-2025
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