High Net Worth Insurance | PURE Insurance

At PURE, insurance is about more than just the things we protect. It's about our members. It's about making them smarter about risk, helping them reduce their chances of experiencing a claim and making them more resilient so that if a claim does happen, they can recover faster and with greater ease.

Coverages designed to fit you and your lifestyle

Homeowners

Specifically designed for luxury homes

Jewelry, Art & Collections

The standard of protection your valuables deserve

Automobile

For luxury vehicles, golf carts and everything in between

Personal Excess Liability

For the legacy you’ve worked hard to build

Fraud & Cyber

Fraud protection, whether online or off

Watercraft

For your vessel and the valuables within it

Condo & Co-op

For the unique risks of a city home

Home Systems Protection

For the mechanical and electrical systems in your home

Flood

Flood coverage for the unexpected

See All Coverages

Services delivered from the heart

See how PURE’s services can

PURE Member Advocates®

Membership comes with a concierge

PURE Home Spotlight™

Learn about a home’s hidden risk before you buy it

PURE Situation Room™

An always-on resource to keep you informed about severe weather and other risks

Risk Management & Loss Prevention

Making our members more resilient

Claims

Caring and compassionate service designed to exceed your expectations

PURE Art Services

Comprehensive art management services

Wildfire Mitigation Program

Protecting your property from wildfire’s threat

See All Services

Join PURE

If your home is valued at $1 million or more, PURE might be right for you. Fill out our quick, secure form to request a proposal and a PURE Advisor will reach out to chat within 1 business day.

_{By clicking "Submit," you agree to our Privacy Policy and Terms of Service. Don't worry, PURE doesn't sell your information.}

MEMBER SPOTLIGHT

“We were safe and our home was still standing. So many others in the community had the added stress and anxiety that come with having to find resources and negotiate contractors. I didn’t have to do that. I had Chuck and I had PURE.”

Hollye Jacobs, member since 2016

Read her story

MEMBER SPOTLIGHT

"It wasn't like working with an insurance company. The calm that they gave us and the general feeling of caring they displayed—to this day we talk about how much that meant to us."

Drs. Richard Browne & Lauren Browne, members since 2014

Read their story

MEMBER SPOTLIGHT

“I’m usually fairly skeptical of insurance companies, but PURE told us they were going to rebuild our home to its original condition, and they made good on their promise.”

Isaac & Nicole Sine, members since 2018

Read their story