More than just insurance coverage, a smart solution for families who have more to protect.
At PURE, insurance is about more than just the things we protect. It’s about our members. It’s about making them smarter about risk. It's about helping them reduce their chances of experiencing a claim. And it’s about making them more resilient so that if a claim does happen, they can recover faster and with greater ease. PURE is a member-owned property and casualty insurer designed exclusively for financially successful families and driven by a purpose of doing what is right for them.
Featured News
Insurers Respond to Hurricane Florence Concerns
CNBC
Keeping Communities Safe as Forecasts Predict…
Insurance Business America
Insurers Are Speeding Up Claims. Their Worry:…
Wall Street Journal
New Student Loan Benefit a Recruiting Hit for…
Benefit News
How To Amazon-ize Your Customer Experience Today
Forbes
The Unique Nature of Servicing High Net-Worth…
The Standard
High Net Worth Households are at High Risk fo…
Risk & Insurance
HNW Insurance - Still A Growth Sector
Family Wealth Report
We're not for everyone. But we might be perfect for you.
When you become a PURE member, you join a very select group of responsible, financially successful families who own extraordinary homes and other high-value assets. A more responsible membership means fewer claims, which leads to lower premiums.
-
Hear from Real Members
-
Insights Into The Membership
Built by innovators. Driven by purpose.
We deliver more than just the status quo; we come to work every day engaged in simplifying and actively making a difference in the lives of our members. You won’t find a team of professionals more fiercely dedicated to protecting you, your family and your assets.
What sets us apart?
-
Purpose
We are dedicated to making our members smarter, safer and more resilient so they can pursue their passions with greater confidence.
-
People
We are deeply committed to hiring, developing and rewarding exceptionally talented people. This commitment creates loyalty among our employees, encourages collaboration and leads to innovation.
-
Principles
We seek to provide our employees with a career that is part of a fulfilling life. In exchange, we ask them to practice “membercentricity” and uphold all of our PURE Principles.
We are reimagining the insurance experience.
Membership with PURE means more than just an insurance policy. PURE’s coverages are customizable to meet your unique needs, and we provide a service experience designed to make your life easier.
Coverage Designed for High Net Worth Individuals
Whether you own multiple homes and vehicles; collect fine art, wine and antiques; or travel extensively, PURE’s suite of products are optimized to help protect you from the risks and liabilities presented by your unique lifestyle.
A Service Experience to Make Your Life Easier
Your time is valuable, so we deliver a service experience that minimizes the demands on your schedule by providing a variety of resources to assist before, during and after a claim.
Awards
Industry experts recognize our hard work and unique company.
Personal Excess Liability coverage can help protect your financial future.
See PURE’s pricing for various limits of coverage based on your needs in just a few clicks.
Get Started