Featured News
Home Insurers Take on Home Repairs
The Wall Street Journal
New Tools for Home Buyers as the Pandemic Upe…
The New York Times
Three Lessons (So Far)
Chief Executive Magazine
Tokio Marine/PURE Acquisition Fact Sheet. Wha…
Leave room for the firetruck: Insurers help d…
Reuters
PURE Insurance among best places to work in N…
Insurance Business America
Interview: How the PURE Group Is Helping Thei…
CommonBond
PURE Group launches $100/month student loan a…
Insurance Business America
PURE Insurance Launches PURE Home Spotlight™ Home Buying Report Oct. 14, 2020 New digital tool uses risk data to help its membership understand risks of potential luxury home purchases.
Read MoreWe're not for everyone. But we might be perfect for you.
When you become a PURE member, you join a very select group of responsible, financially successful families who own extraordinary homes and other high-value assets. A more responsible membership means fewer claims, which leads to lower premiums.
Built by innovators. Driven by purpose.
We deliver more than just the status quo; we come to work every day engaged in simplifying and actively making a difference in the lives of our members. You won’t find a team of professionals more fiercely dedicated to protecting you, your family and your assets.
What sets us apart?
Purpose
We are dedicated to making our members smarter, safer and more resilient so they can pursue their passions with greater confidence.
People
We are deeply committed to hiring, developing and rewarding exceptionally talented people. This commitment creates loyalty among our employees, encourages collaboration and leads to innovation.
Principles
We seek to provide our employees with a career that is part of a fulfilling life. In exchange, we ask them to practice “membercentricity” and uphold all of our PURE Principles.
We are reimagining the insurance experience.
Membership with PURE means more than just an insurance policy. PURE’s coverages are customizable to meet your unique needs, and we provide a service experience designed to make your life easier.
Coverage Designed for High Net Worth Individuals
Whether you own multiple homes and vehicles; collect fine art, wine and antiques; or travel extensively, PURE’s suite of products are optimized to help protect you from the risks and liabilities presented by your unique lifestyle.
A Service Experience to Make Your Life Easier
Your time is valuable, so we deliver a service experience that minimizes the demands on your schedule by providing a variety of resources to assist before, during and after a claim.
Awards
Industry experts recognize our hard work and unique company.
