Service
Thoughtful service. Proactive support. Hospitality at heart.
Exceptional service isn’t a single moment—it’s how we show up in all the moments. From the first conversation to the most complex claim, our members feel something rare in insurance: genuine care, personal attention and a sense of ease when they need it most. This approach reflects our mission: to create a membership experience so compelling our members never want to leave.
To achieve this, we had to do things differently. So, we built a service model inspired not by other insurance companies, but by the world’s best hospitality brands. We try to always operate in a way that inspires our members to love their insurance—and to feel deeply supported at every step.
These are not just words, it is how we are built. As a reciprocal exchange, PURE exists to serve its membership, not shareholders. That means we prioritize long-term relationships, not short-term wins. We focus on what’s best for members, because that’s who we answer to.
We’ve never felt like a number. The communication from PURE and our broker is personal, proactive and transparent.
What goes into it: loss prevention
Your partner in loss prevention
We believe the best claim is the one that never happens. That’s why we offer complimentary technology and services to members to help prevent losses and protect what matters most. From identifying vulnerabilities in your home to preparing for wildfires, hurricanes or winter storms, we deliver actionable advice early and with the same level of care that defines every part of the PURE experience. It’s not just about protecting property—it’s about offering peace of mind.
Rarely does one have a wonderful experience with their insurance. However, we were made to believe PURE was simply the best insurance company on planet Earth.
What goes into it: catastrophe readiness
Built for the moments you can't predict
PURE’s approach to catastrophe response starts well before a storm makes landfall. We monitor major weather events and proactively reach out to support members in harm’s way.
From providing preparation guidance to helping coordinate vendors, we stay connected before, during and after a disaster—making sure you never feel alone in a crisis.
PURE Situation Room
We closely monitor storms, wildfires and other risks through the PURE Situation Room® and proactively reach out to members who may be impacted.
We closely monitor storms, wildfires and other risks through the PURE Situation Room® and proactively reach out to members who may be impacted.
Catastrophe Response Team
If a claim does occur, our dedicated catastrophe team is ready to help—expediting inspections, coordinating repairs and staying in close contact throughout the recovery.
If a claim does occur, our dedicated catastrophe team is ready to help—expediting inspections, coordinating repairs and staying in close contact throughout the recovery.
PURE Corps
This dedicated group of employees across the organization have raised their hands to volunteer during catastrophe events. They reach out to check in on potentially impacted members via phone and email so that our Claims team can focus on providing on-the-ground support.
This dedicated group of employees across the organization have raised their hands to volunteer during catastrophe events. They reach out to check in on potentially impacted members via phone and email so that our Claims team can focus on providing on-the-ground support.
We were trapped in our home for three days with no power, water or outside communications. A crew hired by PURE was the first relief team to make it to our area. They worked tirelessly.
PURE Insurance has been nothing but easy to work with. It has changed my mindset from 'insurance is a headache' to 'I surprisingly love my insurance company and they make everything super easy.'
Award-winning by industry standards. Even better by member standards.
We are award-winning, but the measure that matters most to us is member love.
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95% renewal rate
19 of every 20 PURE members renewed their membership in 2024.
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100,000+ members
Our membership is made up of more than 100,000 successful individuals and families from across the country.
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51 Net Promoter Score® in 2024
This reflects a highly engaged and enthusiastic membership and is nearly 30 points higher than the insurance industry average according to Satmetrix.
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