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Our Leadership

PURE is led by an executive team with extensive experience in the insurance industry, bringing unique specialization in operations, marketing, underwriting, risk management, human resources, member experience and service excellence.

Portrait of Martin Leitch

Martin Leitch


Martin's career spans more than 20 years, largely in the reinsurance industry.
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Portrait of Dave Logan

Dave Logan


Dave has executive responsibility for enterprise risk management, distribution and marketing.
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Portrait of Jeff Paraschac

Jeff Paraschac

Co-Founder & Chief Financial Officer

Jeff is responsible for all financial operations and oversees legal, IT and claims.
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Portrait of Katherine Richardson

Katherine Richardson

Chief Human Resources Officer

Katherine is responsible for developing core people strategies to build upon PURE’s workplace culture.
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