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A photo of the exterior of a large, luxury home with a flooded front yard.

PURE Flood Solutions®

Flood coverage for the unexpected

Three customizable levels of flood insurance coverage

Every solution begins with primary flood insurance that PURE offers through the National Flood Insurance Program (NFIP). This includes $250,000 in coverage for your home’s main structure and up to $100,000 for contents.1

For greater protection from flood damage, you can add one of our broadening endorsements which expands coverage to include the features listed below:

  • PURE Flood Extension® is available in high-risk areas and maintains the limits provided by primary flood.
  • PURE Flood Advantage® is available in low-risk areas. It increases limits by an additional $650,000 of coverage for your home, contents and other structures, for a total of $1 million of protection.
Coverage for a Single-Location Flood:
Coverage for losses caused by a localized flood, even if your home is the only one impacted.
Replacement Cost Coverage:
Coverage up to the full replacement cost of your home’s structure and contents (including secondary homes), subject to the limit of your policy.
Primary Structure OnlyYes
Additional Living Expenses:
If your home is unlivable due to flood damage, we will contribute up to $50,000 towards comparable temporary living accommodations.
Coverage for Other Structures:
Coverage for other structures located on your property, including barns, pool houses and detached garages.
Detached garages only; up to 10% of coverage limitYes
Coverage for Basement Contents:
Up to $15,000 of coverage for possessions stored in the basement that are damaged by flood. (In the state of New York, $100,000 with PURE Flood Extension and $1,000,000 with PURE Flood Advantage.)
Select appliances onlyYes
Coverage for Basement Improvements:
Up to $30,000 of replacement cost coverage for flood damage to your basement’s structure beyond just mechanicals, plumbing and drywall. (In the state of New York, $250,000 with PURE Flood Extension and $1,000,000 with PURE Flood Advantage.)
Coverage for Property Removal:
Up to $10,000 to cover the cost to move your personal property out of harm’s way if a flood threatens.
Up to $1,000Yes

You can also choose to purchase higher limits to cover the full value of your home and belongings, no matter where you live. Our excess flood coverage option works along with our broadening endorsements to offer the most comprehensive coverage available.

1. Various sublimits apply.


Severe flood damage, seamless flood coverage

In July of 2016, heavy rain fell near Minneapolis causing the area’s worst flash flood event in years. The storm caused extensive wind damage to a PURE member’s roof and left more than two feet of standing water throughout the first floor of their home, so a PURE Member Advocate® arranged for temporary housing right away.

The flood damage far exceeded the NFIP’s primary flood coverage limits, but with PURE Flood Extension and our excess flood endorsement, all of it was covered. Our Homeowners policy also covered the damage to the roof.

The Member Advocate located and coordinated with vendors for all the repairs, found and purchased replacements for damaged belongings and kept the member informed throughout the entire process.

A photo of the inside of a luxury home that has been water damaged.

Services to make your life easier


If a storm causes both wind and flood damage to your home, we’ll handle the entire process and provide you with a single point of contact, all with the same excellent service for which PURE is known. A PURE Member Advocate will also support you by taking on any administrative tasks that arise.

Learn more about our services
You’re never really prepared for a flood unless you have flood insurance, and risk exists no matter where you live. In fact, people outside high-risk areas file more than 20% of flood claims and receive over one-third of disaster assistance for flooding.

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