We’re PURE, a property and casualty insurance company designed exclusively for successful, responsible families. We opened for business more than 15 years ago with the goal of offering something different in the insurance space: a company focused on doing what’s right for our membership (policyholders), one that promotes transparency and alignment of interests, and delivers greater value.
Today, after growing at least 15% in each year since we began, we are the most awarded insurer in our category, offer coverage in all 50 states that includes high value homeowners, automobile, collections, watercraft, personal excess liability, fraud & cyber and flood to a membership of more than 100,000 incredible individuals and families.
What Makes PURE Different
A Model Designed to Align Interests
PURE’s model allows for the financials gains of the insurer to be allocated back to the membership through Subscriber Savings Accounts. To date, more than $100,000,000 has been allocated to these accounts. Further, the model rewards loyalty with a reduction in the cost of insurance after five years of membership and the opportunity for cash distributions after 10 years of membership. Learn more about the strength of PURE’s model.
Digital Tools to Support Passions
PURE offers a series of digital tools that provide advanced insights to help with large purchases. PURE Home SpotlightTM helps members considering buying a new home to make smarter decisions by receiving real-time data about the risks and insurability of homes across the country. PURE Art Spotlight instantly shares information about a contemporary artist’s career, the value of their art and other factors that enable greater confidence in art buying.
Advanced Risk Management
PURE membership often begins with a comprehensive home risk assessment and includes an “always on” digital report that documents the home’s unique features, assesses coverage adequacy and identifies opportunities to prevent and mitigate potential losses. In wildfire prone states, members have access to PURE’s Wildfire Mitigation Services intended to reduce—or even prevent—a loss from wildfire.
Broad Industry Expertise
The PURE Team is made up of some of the brightest and most talented trailblazers in the industry. Here are just a few you can speak to:
President & Chief Executive Officer
Insurance Industry Trends, Reciprocal Structure, Construction Costs
President, Field Operations West
Wildfire, Earthquake, California
SVP, Fine Art
Art Preservation, Art Collecting, Art Acquisition, Digital Art and NFTs, Wine Collecting, High Value Jewelry, Jewelry Collections, Keeping Collections Safe
EVP, Chief Human Resources Officer
Culture, Recruiting, Benefits, DE&I
SVP, Chief Claims Officer
Claims Handeling, Claims Trends
SVP, Field Underwriting Officer
Underwriting, Insurance Coverage, Insurance Trends, Collector Cars
SVP, Head of Member Experience
Digital Innovations, Member Experience, NPS, Buying Tools, Technology
SVP, Underwriting and Risk Management
Reconstruction Costs, Risk Management, Loss Prevention, Water Damage, Winter Weather, Loss Prevention Tools, Resilient Homes, Generators, Water Shut Off, Smart Home Technology, Roofing Materials, Seasonal Tips
SVP, Head of Product Management
Jewelry Coverage, Flood Coverage, Watercraft Coverage, Homeowners Coverage, Personal Excess Liability, Cyber & Fraud Coverage
SVP, Chief Risk Officer
Risk and Risk Management, Climate Change
SVP, Head of Service
Service Innovations, Service Experience, Claims Handling, Emotional Intelligence (EQ)
President, Field Operations East
Winter Weather, Burst Pipes
Examples of our expertise
We can offer proprietary analysis, industry insights, expert perspectives and exclusive information on a broad range of topics.
Industry watchers like us.
PURE is the most awarded firm in its class of specialty property and casualty insurers.
But more importantly, members love us.
And at the end of the day, that’s what it’s all about.
94.3% renewal rateNearly 19 of every 20 PURE members renewed their membership in 2020.
100,000+ membersPURE reached the 100,000-member milestone in Q1 2021
61 NPSThis reflects a highly engaged and enthusiastic membership and is nearly 40 points higher than the insurance industry average according to Satmetrix.
Featured Media Coverage
Featured Press Releases
PURE Launches in Idaho • Jan 18, 2022 • With our recent launch in Idaho, we are excited to serve new and existing members in the state and to have completed our national expansion....READ MORE
PURE Launches PURE Home Spotlight™ Home Buying Report • Oct 13, 2020 • A benefit exclusively available to the PURE membership that adds confidence to the home buying process... READ MORE
PURE Allocates $15 Million to Members’ Subscriber Savings Accounts • Jul. 23, 2021 • This marks the ninth consecutive year in which we’ve made an allocation, and, to date, $118 million has been allocated... READ MORE
2020 Report to Members
Get to know the membership, get insights and advice intended to help reduce your risk and learn where premium dollars are going.READ THE REPORT
PURE on Twitter
Thank you @BestinBizAwards for recognizing PURE Home Spotlight as an innovative product. This member-exclusive report is designed to help members make an informed decision in the home buying process.— PUREinsurance (@PUREinsurance) December 7, 2021
Check it out: https://t.co/Fk0yga1pOM #InsurTech pic.twitter.com/isboDS7jA0
Backed by our exclusive data-driven analysis, Head of PURE Art Services Claire Marmion provides a look at the top galleries for emerging artists showing at #ArtBaselMiamiBeach2021 in our latest blog.https://t.co/FdsCAoFZMj #ArtBasel #ArtBaselMiami #ArtBaselMiamiBeach pic.twitter.com/FWMZUnIU3t— PUREinsurance (@PUREinsurance) December 2, 2021
For media inquiries, contact:
VP, Marketing Communications