PURE Insurance | Press Kit

PURE’s model allows for the financials gains of the insurer to be allocated back to the membership through Subscriber Savings Accounts. To date, more than $100,000,000 has been allocated to these accounts. Further, the model rewards loyalty with a reduction in the cost of insurance after five years of membership and the opportunity for cash distributions after 10 years of membership. Learn more about the strength of PURE’s model.

PURE offers a series of digital tools that provide advanced insights to help with large purchases. PURE Home Spotlight^TM helps members considering buying a new home to make smarter decisions by receiving real-time data about the risks and insurability of homes across the country. PURE Art Spotlight instantly shares information about a contemporary artist’s career, the value of their art and other factors that enable greater confidence in art buying.

PURE’s selective approach to underwriting and low cost of capital result in members consistently reporting savings when joining PURE. PURE’s pricing is notably competitive for high limits of Personal Excess Liability and coverage for scheduled jewelry and other collectables.

PURE membership often begins with a comprehensive home risk assessment and includes an “always on” digital report that documents the home’s unique features, assesses coverage adequacy and identifies opportunities to prevent and mitigate potential losses. In wildfire prone states, members have access to PURE’s Wildfire Mitigation Services intended to reduce—or even prevent—a loss from wildfire.