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PURE Insurance | Press Kit

We’re PURE, a property and casualty insurance company designed exclusively for successful, responsible families. We opened for business more than 15 years ago with the goal of offering something different in the insurance space: a company focused on doing what’s right for our membership (policyholders), one that promotes transparency and alignment of interests, and delivers greater value.

Today, after growing at least 15% in each year since we began, we are the most awarded insurer in our category, offer coverage in all 50 states that includes high value homeowners, automobile, collections, watercraft, personal excess liability, fraud & cyber and flood to a membership of more than 100,000 incredible individuals and families.

What Makes PURE Different

A Model Designed to Align Interests

PURE’s model allows for the financials gains of the insurer to be allocated back to the membership through Subscriber Savings Accounts. To date, more than $100,000,000 has been allocated to these accounts. Further, the model rewards loyalty with a reduction in the cost of insurance after five years of membership and the opportunity for cash distributions after 10 years of membership. Learn more about the strength of PURE’s model.

Digital Tools to Support Passions

PURE offers a series of digital tools that provide advanced insights to help with large purchases. PURE Home SpotlightTM helps members considering buying a new home to make smarter decisions by receiving real-time data about the risks and insurability of homes across the country. PURE Art Spotlight instantly shares information about a contemporary artist’s career, the value of their art and other factors that enable greater confidence in art buying.

Competitive Pricing

PURE’s selective approach to underwriting and low cost of capital result in members consistently reporting savings when joining PURE. PURE’s pricing is notably competitive for high limits of Personal Excess Liability and coverage for scheduled jewelry and other collectables.

Advanced Risk Management

PURE membership often begins with a comprehensive home risk assessment and includes an “always on” digital report that documents the home’s unique features, assesses coverage adequacy and identifies opportunities to prevent and mitigate potential losses. In wildfire prone states, members have access to PURE’s Wildfire Mitigation Services intended to reduce—or even prevent—a loss from wildfire.

Broad Industry Expertise


The PURE Team is made up of some of the brightest and most talented trailblazers in the industry. Here are just a few you can speak to:

  • Ross Buchmueller

    President and Chief Executive Officer

    Insurance Industry Trends, Reciprocal Structure, Construction Costs

  • Headshot of Martin Leitch

    Martin Leitch

    EVP, Chief Underwriting Officer

    Underwriting Strategy, Risk, Coverage Solutions, Jewelry Coverage, Flood Coverage, Watercraft Coverage, Homeowners Coverage, Personal Excess Liability, Cyber & Fraud Coverage

  • Kevin Daley

    President, Field Operations West

    Wildfire, Earthquake, California

  • Claire Marmion

    SVP, Fine Art

    Art Preservation, Art Collecting, Art Acquisition, Digital Art and NFTs, Wine Collecting, High Value Jewelry, Jewelry Collections, Keeping Collections Safe

  • Katherine Richardson

    EVP, Chief Human Resources Officer

    Culture, Recruiting, Benefits, DE&I

  • Headshot of Derek Zahn

    Derek Zahn

    SVP, Chief Claims Officer

    Claims Handeling, Claims Trends

  • Matt Schreibeis

    SVP, Head of Member Experience

    Digital Innovations, Member Experience, NPS, Buying Tools, Technology

  • Jason Metzger

    SVP, Head of Underwriting and Risk Management

    Reconstruction Costs, Risk Management, Loss Prevention, Water Damage, Winter Weather, Loss Prevention Tools, Resilient Homes, Generators, Water Shut Off, Smart Home Technology, Roofing Materials, Seasonal Tips

  • Dave Logan

    EVP, Chief Risk Officer

    Risk and Risk Management, Climate Change

  • Kristen Vicino

    SVP, Head of Service

    Service Innovations, Service Experience, Claims Handling, Emotional Intelligence (EQ)

  • Lindsay Holden

    President, Field Operations East

    Winter Weather, Burst Pipes

  • Headshot of Katie Krum

    Katie Krum

    SVP, Chief Marketing Officer

    Digital Marketing, Integrated Marketing, Content Marketing, Social Media and Branding

Examples of our expertise

We can offer proprietary analysis, industry insights, expert perspectives and exclusive information on a broad range of topics.

Who's Noticing

Industry watchers like us.

PURE is the most awarded firm in its class of specialty property and casualty insurers.

But more importantly, members love us.

And at the end of the day, that’s what it’s all about.

  • 94.3% renewal rate

    Nearly 19 of every 20 PURE members renewed their membership in 2020.
  • 100,000+ members

    PURE reached the 100,000-member milestone  in Q1 2021
  • 59 Net Promoter Score® in 2022

    This reflects a highly engaged and enthusiastic membership and is nearly 30 points higher than the insurance industry average according to Satmetrix.

Featured Media Coverage

Featured Press Releases

PURE Surprises First Tee Junior with Scholarship at The Match • May 10, 2022 • First Tee Junior Isabelle Junio was announced as a PURE Insurance Scholar at The Match....READ MORE

Introducing PURE Specialty Exchange May 10, 2022 • Privilege Underwriters, Inc. announced it's Domestic Surplus Lines insurer for high net worth families with complex exposures....READ MORE

PURE Launches in Idaho Jan 18, 2022 • With our recent launch in Idaho, we are excited to serve new and existing members in the state and to have completed our national expansion....READ MORE

PURE Allocates $15 Million to Members’ Subscriber Savings Accounts • Jul. 23, 2021 • This marks the ninth consecutive year in which we’ve made an allocation. To date, $118 million has been....READ MORE

PURE Launches PURE Home Spotlight™ Home Buying Report Oct 13, 2020 • A benefit exclusively available to the PURE membership that adds confidence to the home buying process....READ MORE

Report to Members

Get to know the membership, get insights and advice intended to help reduce your risk and learn where premium dollars are going.


Downloadable Assets

PURE on Twitter

Media Contact

For media inquiries, contact:

Kristin Piccini
VP, Marketing Communications