Press Kit

We’re PURE, a property and casualty insurance company designed exclusively for successful, responsible families. We opened for business more than 15 years ago with the goal of offering something different in the insurance space: a company focused on doing what’s right for our membership (policyholders), one that promotes transparency and alignment of interests, and delivers greater value.

Today, after growing at least 15% in each year since we began, we are the most awarded insurer in our category, offer coverage in all 50 states that includes high value homeowners, automobile, collections, watercraft, personal excess liability, fraud & cyber and flood to a membership of more than 100,000 incredible individuals and families.

What Makes PURE Different

A Model Designed to Align Interests

PURE’s model allows for the financials gains of the insurer to be allocated back to the membership through Subscriber Savings Accounts. To date, more than $100,000,000 has been allocated to these accounts. Further, the model rewards loyalty with a reduction in the cost of insurance after five years of membership and the opportunity for cash distributions after 10 years of membership. Learn more about the strength of PURE’s model.

Digital Tools to Support Passions

PURE offers a series of digital tools that provide advanced insights to help with large purchases. PURE Home Spotlight^TM helps members considering buying a new home to make smarter decisions by receiving real-time data about the risks and insurability of homes across the country. PURE Art Spotlight instantly shares information about a contemporary artist’s career, the value of their art and other factors that enable greater confidence in art buying.

Competitive Pricing

PURE’s selective approach to underwriting and low cost of capital result in members consistently reporting savings when joining PURE. PURE’s pricing is notably competitive for high limits of Personal Excess Liability and coverage for scheduled jewelry and other collectables.

Advanced Risk Management

PURE membership often begins with a comprehensive home risk assessment and includes an “always on” digital report that documents the home’s unique features, assesses coverage adequacy and identifies opportunities to prevent and mitigate potential losses. In wildfire prone states, members have access to PURE’s Wildfire Mitigation Services intended to reduce—or even prevent—a loss from wildfire.

Broad Industry Expertise

People

The PURE Team is made up of some of the brightest and most talented trailblazers in the industry. In addition to risk management, homeowners insurance, art insurance and insurance industry trends, here are a few other topics our experts can speak to:

Martin Leitch

CEO

Insurance Industry Trends, Reciprocal Structure
Dave Logan

President

Risk and Risk Management, Climate Change
Drew Saad

Chief Underwriting Officer

Underwriting Strategy, Risk, Coverage Solutions, Jewelry Coverage, Flood Coverage, Watercraft Coverage, Homeowners Coverage, Personal Excess Liability, Cyber & Fraud Coverage, Construction Costs
Nelia Moore

Co-Head of Art Services, East

Art Preservation, Art Collecting, Art Acquisition, Digital Art and NFTs, Wine Collecting, High Value Jewelry, Jewelry Collections, Keeping Collections Safe
Renee Mikon

Co-Head of Art Services, West

Art Preservation, Art Collecting, Art Acquisition, Digital Art and NFTs, Wine Collecting, High Value Jewelry, Jewelry Collections, Keeping Collections Safe
Katherine Richardson

Chief Human Resources Officer

Culture, Recruiting, Benefits, DE&I
Derek Zahn

Chief Claims Officer

Claims Handling, Claims Trends
Matt Schreibeis

Head of Business Transformation

Digital Innovations, Member Experience, Buying Tools, Technology
Jason Metzger

Head of Risk Management

Reconstruction Costs, Risk Management, Loss Prevention, Water Damage, Winter Weather, Loss Prevention Tools, Resilient Homes, Generators, Water Shut Off, Smart Home Technology, Roofing Materials, Seasonal Tips
Kristen Vicino

Head of Service

Service Innovations, Service Experience, Claims Handling, Emotional Intelligence (EQ)
Lindsay Holden

Head of Distribution & Sales

Winter Weather, Burst Pipes
Katie Krum

Chief Marketing Officer

Digital Marketing, Integrated Marketing, Content Marketing, Social Media and Branding, NPS

Examples of our expertise

We can offer proprietary analysis, industry insights, expert perspectives and exclusive information on a broad range of topics.

Who's Noticing

Industry watchers like us.

PURE is the most awarded firm in its class of specialty property and casualty insurers.

But more importantly, members love us.

And at the end of the day, that’s what it’s all about.

94% renewal rate

Nearly 19 of every 20 PURE members renewed their membership in 2023.
100,000+ members

Our membership is made up of more than 100,000 successful individuals and families from across the country.
51 Net Promoter Score® in 2023

This reflects a highly engaged and enthusiastic membership and is nearly 30 points higher than the insurance industry average according to Satmetrix.