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PURE Insurance | Press Kit

What Makes PURE Different

A Model Designed to Align Interests

PURE’s model allows for the financials gains of the insurer to be allocated back to the membership through Subscriber Savings Accounts. To date, more than $100,000,000 has been allocated to these accounts. Further, the model rewards loyalty with a reduction in the cost of insurance after five years of membership and the opportunity for cash distributions after 10 years of membership. Learn more about the strength of PURE’s model.

Digital Tools to Support Passions

PURE offers a series of digital tools that provide advanced insights to help with large purchases. PURE Home SpotlightTM helps members considering buying a new home to make smarter decisions by receiving real-time data about the risks and insurability of homes across the country. PURE Art Spotlight instantly shares information about a contemporary artist’s career, the value of their art and other factors that enable greater confidence in art buying.

Competitive Pricing

PURE’s selective approach to underwriting and low cost of capital result in members consistently reporting savings when joining PURE. PURE’s pricing is notably competitive for high limits of Personal Excess Liability and coverage for scheduled jewelry and other collectables.

Advanced Risk Management

PURE membership often begins with a comprehensive home risk assessment and includes an “always on” digital report that documents the home’s unique features, assesses coverage adequacy and identifies opportunities to prevent and mitigate potential losses. In wildfire prone states, members have access to PURE’s Wildfire Mitigation Services intended to reduce—or even prevent—a loss from wildfire.

Broad Industry Expertise


The PURE Team is made up of some of the brightest and most talented trailblazers in the industry. In addition to risk management, homeowners insurance, art insurance and insurance industry trends, here are a few other topics our experts can speak to:

  • Martin Leitch


    Insurance Industry Trends, Reciprocal Structure

  • Dave Logan


    Risk and Risk Management, Climate Change

  • Drew Saad

    Chief Underwriting Officer

    Underwriting Strategy, Risk, Coverage Solutions, Jewelry Coverage, Flood Coverage, Watercraft Coverage, Homeowners Coverage, Personal Excess Liability, Cyber & Fraud Coverage, Construction Costs

  • Nelia Moore

    Co-Head of Art Services, East

    Art Preservation, Art Collecting, Art Acquisition, Digital Art and NFTs, Wine Collecting, High Value Jewelry, Jewelry Collections, Keeping Collections Safe

  • Renee Mikon

    Co-Head of Art Services, West

    Art Preservation, Art Collecting, Art Acquisition, Digital Art and NFTs, Wine Collecting, High Value Jewelry, Jewelry Collections, Keeping Collections Safe

  • Katherine Richardson

    Chief Human Resources Officer

    Culture, Recruiting, Benefits, DE&I

  • Derek Zahn

    Chief Claims Officer

    Claims Handling, Claims Trends

  • Matt Schreibeis

    Head of Business Transformation

    Digital Innovations, Member Experience, Buying Tools, Technology

  • Jason Metzger

    Head of Risk Management

    Reconstruction Costs, Risk Management, Loss Prevention, Water Damage, Winter Weather, Loss Prevention Tools, Resilient Homes, Generators, Water Shut Off, Smart Home Technology, Roofing Materials, Seasonal Tips

  • Kristen Vicino

    Head of Service

    Service Innovations, Service Experience, Claims Handling, Emotional Intelligence (EQ)

  • Lindsay Holden

    Head of Distribution & Sales

    Winter Weather, Burst Pipes

  • Katie Krum

    Chief Marketing Officer

    Digital Marketing, Integrated Marketing, Content Marketing, Social Media and Branding, NPS

Examples of our expertise

We can offer proprietary analysis, industry insights, expert perspectives and exclusive information on a broad range of topics.

Who's Noticing

Industry watchers like us.

PURE is the most awarded firm in its class of specialty property and casualty insurers.

But more importantly, members love us.

And at the end of the day, that’s what it’s all about.

  • 94% renewal rate

    Nearly 19 of every 20 PURE members renewed their membership in 2023.

  • 100,000+ members

    Our membership is made up of more than 100,000 successful individuals and families from across the country.

  • 51 Net Promoter Score® in 2023

    This reflects a highly engaged and enthusiastic membership and is nearly 30 points higher than the insurance industry average according to Satmetrix.

Featured Media Coverage

Report to Members

Get to know the membership, get insights and advice intended to help reduce your risk and learn where premium dollars are going.


Downloadable Assets

Media Contact

For media inquiries, contact:

Kristin Piccini
VP, Marketing Communications
[email protected]