
PURE Insurance | Press Kit
What Makes PURE Different
A Model Designed to Align Interests
PURE’s model allows for the financials gains of the insurer to be allocated back to the membership through Subscriber Savings Accounts. To date, more than $100,000,000 has been allocated to these accounts. Further, the model rewards loyalty with a reduction in the cost of insurance after five years of membership and the opportunity for cash distributions after 10 years of membership. Learn more about the strength of PURE’s model.
Digital Tools to Support Passions
PURE offers a series of digital tools that provide advanced insights to help with large purchases. PURE Home SpotlightTM helps members considering buying a new home to make smarter decisions by receiving real-time data about the risks and insurability of homes across the country. PURE Art Spotlight instantly shares information about a contemporary artist’s career, the value of their art and other factors that enable greater confidence in art buying.
Competitive Pricing
PURE’s selective approach to underwriting and low cost of capital result in members consistently reporting savings when joining PURE. PURE’s pricing is notably competitive for high limits of Personal Excess Liability and coverage for scheduled jewelry and other collectables.
Advanced Risk Management
PURE membership often begins with a comprehensive home risk assessment and includes an “always on” digital report that documents the home’s unique features, assesses coverage adequacy and identifies opportunities to prevent and mitigate potential losses. In wildfire prone states, members have access to PURE’s Wildfire Mitigation Services intended to reduce—or even prevent—a loss from wildfire.
Broad Industry Expertise
People
The PURE Team is made up of some of the brightest and most talented trailblazers in the industry. Here are just a few you can speak to:
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Ross Buchmueller
Chief Executive Officer
Insurance Industry Trends, Reciprocal Structure, Construction Costs
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Martin Leitch
Co-President, Chief Underwriting Officer
Underwriting Strategy, Risk, Coverage Solutions, Jewelry Coverage, Flood Coverage, Watercraft Coverage, Homeowners Coverage, Personal Excess Liability, Cyber & Fraud Coverage
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Dave Logan
Co-President, Chief Risk Officer
Risk and Risk Management, Climate Change
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Nelia Moore
Art Services Manager, East
Art Preservation, Art Collecting, Art Acquisition, Digital Art and NFTs, Wine Collecting, High Value Jewelry, Jewelry Collections, Keeping Collections Safe
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Renee Mikon
Art Services Manager, West
Art Preservation, Art Collecting, Art Acquisition, Digital Art and NFTs, Wine Collecting, High Value Jewelry, Jewelry Collections, Keeping Collections Safe
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Katherine Richardson
Chief Human Resources Officer
Culture, Recruiting, Benefits, DE&I
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Derek Zahn
Chief Claims Officer
Claims Handling, Claims Trends
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Matt Schreibeis
Head of Member Experience
Digital Innovations, Member Experience, NPS, Buying Tools, Technology
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Jason Metzger
Head of Risk Management
Reconstruction Costs, Risk Management, Loss Prevention, Water Damage, Winter Weather, Loss Prevention Tools, Resilient Homes, Generators, Water Shut Off, Smart Home Technology, Roofing Materials, Seasonal Tips
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Kristen Vicino
Head of Service
Service Innovations, Service Experience, Claims Handling, Emotional Intelligence (EQ)
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Lindsay Holden
Head of Distribution & Sales
Winter Weather, Burst Pipes
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Katie Krum
Chief Marketing Officer
Digital Marketing, Integrated Marketing, Content Marketing, Social Media and Branding
Examples of our expertise
We can offer proprietary analysis, industry insights, expert perspectives and exclusive information on a broad range of topics.
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PRMA’s Risk Ready Podcast, Featuring PURE Insurance CEO Ross Buchmueller
PRMA’s Risk Ready Podcast, Featuring PURE Insurance CEO Ross Buchmueller
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Why the Second-Hand Luxury Timepiece Market is Thriving
Why the Second-Hand Luxury Timepiece Market is Thriving
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Building Resilient Homes: Preparing for Wildfire
Building Resilient Homes: Preparing for Wildfire
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Insurance 101 with Progressive CEO Tricia Griffith
Insurance 101 with Progressive CEO Tricia Griffith
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Serving High Net Worth Individuals in Today's Hard Market
Serving High Net Worth Individuals in Today's Hard Market
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Cybersecurity Advice: What to Do if You’ve Been Hacked
Cybersecurity Advice: What to Do if You’ve Been Hacked
Who's Noticing
Industry watchers like us.
PURE is the most awarded firm in its class of specialty property and casualty insurers.
But more importantly, members love us.
And at the end of the day, that’s what it’s all about.
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95% renewal rate
Nearly 19 of every 20 PURE members renewed their membership in 2022.
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100,000+ members
PURE reached the 100,000-member milestone in Q1 2021.
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59 Net Promoter Score® in 2022
This reflects a highly engaged and enthusiastic membership and is nearly 30 points higher than the insurance industry average according to Satmetrix.
Featured Media Coverage
Did Five Paintings Lose Their ‘Oomph’? It’s a $410 Million Question
Home Insurers Take on Home Repairs
Customer Service Baby Steps: Make These Simple Changes To Improve Your Customer Service
New Tools for Home Buyers as the Pandemic Upends Real Estate
Featured Press Releases
PURE Recognized for Organizational Excellence, Service and Innovation in 2022 • Feb. 1, 2023 • We are humbled to have received several premier awards in the wealth management....READ MORE
PURE Surprises First Tee Junior with Scholarship at The Match • May 10, 2022 • First Tee Junior Isabelle Junio was announced as a PURE Insurance Scholar at The Match....READ MORE
Introducing PURE Specialty Exchange • May 10, 2022 • Privilege Underwriters, Inc. announced it's Domestic Surplus Lines insurer for high net worth families with complex exposures....READ MORE
PURE Launches in Idaho • Jan. 18, 2022 • With our recent launch in Idaho, we are excited to serve new and existing members in the state and to have completed our national expansion....READ MORE
PURE Allocates $15 Million to Members’ Subscriber Savings Accounts • Jul. 23, 2021 • This marks the ninth consecutive year in which we’ve made an allocation. To date, $118 million has been....READ MORE
PURE Launches PURE Home Spotlight™ Home Buying Report • Oct. 13, 2020 • A benefit exclusively available to the PURE membership that adds confidence to the home buying process....READ MORE
Downloadable Assets
PURE on Twitter
⛵ What’s the most common type of watercraft claim among our membership? Find the answer here and see where more than half of these claims are taking place. 🛥️https://t.co/eJtrkGkRXR#Yacht #Yachting #BoatInsurance #WatercraftInsurance #YachtInsurance #Insurance #PUREinsurance
— PUREinsurance (@PUREinsurance) April 25, 2023
In episode 3 of @SXMBusiness's “Insurance 101,” our CEO Ross Buchmueller and #WealthManagement expert Aaron Abrahms chat with Peter Eastwood, CEO and President of @BHSpecialty about #ClimateChange and how it’s affecting the industry. 🌎#InsuranceNewshttps://t.co/IqR5Sfqu8u
— PUREinsurance (@PUREinsurance) February 27, 2023
Media Contact
For media inquiries, contact:
Kristin Piccini
VP, Marketing Communications
[email protected]