PURE Insurance | Press Kit
What Makes PURE Different
A Model Designed to Align Interests
PURE’s model allows for the financials gains of the insurer to be allocated back to the membership through Subscriber Savings Accounts. To date, more than $100,000,000 has been allocated to these accounts. Further, the model rewards loyalty with a reduction in the cost of insurance after five years of membership and the opportunity for cash distributions after 10 years of membership. Learn more about the strength of PURE’s model.
PURE’s model allows for the financials gains of the insurer to be allocated back to the membership through Subscriber Savings Accounts. To date, more than $100,000,000 has been allocated to these accounts. Further, the model rewards loyalty with a reduction in the cost of insurance after five years of membership and the opportunity for cash distributions after 10 years of membership. Learn more about the strength of PURE’s model.
Digital Tools to Support Passions
PURE offers a series of digital tools that provide advanced insights to help with large purchases. PURE Home SpotlightTM helps members considering buying a new home to make smarter decisions by receiving real-time data about the risks and insurability of homes across the country. PURE Art Spotlight instantly shares information about a contemporary artist’s career, the value of their art and other factors that enable greater confidence in art buying.
PURE offers a series of digital tools that provide advanced insights to help with large purchases. PURE Home SpotlightTM helps members considering buying a new home to make smarter decisions by receiving real-time data about the risks and insurability of homes across the country. PURE Art Spotlight instantly shares information about a contemporary artist’s career, the value of their art and other factors that enable greater confidence in art buying.
Competitive Pricing
PURE’s selective approach to underwriting and low cost of capital result in members consistently reporting savings when joining PURE. PURE’s pricing is notably competitive for high limits of Personal Excess Liability and coverage for scheduled jewelry and other collectables.
PURE’s selective approach to underwriting and low cost of capital result in members consistently reporting savings when joining PURE. PURE’s pricing is notably competitive for high limits of Personal Excess Liability and coverage for scheduled jewelry and other collectables.
Advanced Risk Management
PURE membership often begins with a comprehensive home risk assessment and includes an “always on” digital report that documents the home’s unique features, assesses coverage adequacy and identifies opportunities to prevent and mitigate potential losses. In wildfire prone states, members have access to PURE’s Wildfire Mitigation Services intended to reduce—or even prevent—a loss from wildfire.
PURE membership often begins with a comprehensive home risk assessment and includes an “always on” digital report that documents the home’s unique features, assesses coverage adequacy and identifies opportunities to prevent and mitigate potential losses. In wildfire prone states, members have access to PURE’s Wildfire Mitigation Services intended to reduce—or even prevent—a loss from wildfire.
Broad Industry Expertise
People
The PURE Team is made up of some of the brightest and most talented trailblazers in the industry. In addition to risk management, homeowners insurance, art insurance and insurance industry trends, here are a few other topics our experts can speak to:
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Martin Leitch
CEO
Insurance Industry Trends, Reciprocal Structure
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Dave Logan
President
Risk and Risk Management, Climate Change
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Drew Saad
Chief Underwriting Officer
Underwriting Strategy, Risk, Coverage Solutions, Jewelry Coverage, Flood Coverage, Watercraft Coverage, Homeowners Coverage, Personal Excess Liability, Cyber & Fraud Coverage, Construction Costs
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Chris Sevdalis
Head of Canada Branch
Canada Homeowners Insurance, Property and Casualty Insurance, Canadian High Net Worth Market
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Nelia Moore
Co-Head of Art Services, East
Art Preservation, Art Collecting, Art Acquisition, Digital Art and NFTs, Wine Collecting, High Value Jewelry, Jewelry Collections, Keeping Collections Safe
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Renee Mikon
Co-Head of Art Services, West
Art Preservation, Art Collecting, Art Acquisition, Digital Art and NFTs, Wine Collecting, High Value Jewelry, Jewelry Collections, Keeping Collections Safe
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Katherine Richardson
Chief Human Resources Officer
Culture, Recruiting, Benefits, DE&I
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Derek Zahn
Chief Claims Officer
Claims Handling, Claims Trends
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Matt Schreibeis
Head of Business Transformation
Digital Innovations, Member Experience, Buying Tools, Technology
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Jason Metzger
Head of Risk Management
Reconstruction Costs, Risk Management, Loss Prevention, Water Damage, Winter Weather, Loss Prevention Tools, Resilient Homes, Generators, Water Shut Off, Smart Home Technology, Roofing Materials, Seasonal Tips
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Kristen Vicino
Head of Service
Service Innovations, Service Experience, Claims Handling, Emotional Intelligence (EQ)
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Lindsay Holden
Head of Distribution & Sales
Winter Weather, Burst Pipes
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Katie Krum
Chief Marketing Officer
Digital Marketing, Integrated Marketing, Content Marketing, Social Media and Branding, NPS
Examples of our expertise
We can offer proprietary analysis, industry insights, expert perspectives and exclusive information on a broad range of topics.
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Flood & Surface Water Damage Q&A with Drew Saad, Chief Underwriting Officer
Flood & Surface Water Damage Q&A with Drew Saad, Chief Underwriting Officer
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Interior Water Damage Q&A with Jason Metzger, Head of Risk Management
Interior Water Damage Q&A with Jason Metzger, Head of Risk Management
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The Importance of Excess Liability Coverage
The Importance of Excess Liability Coverage
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Working Together to Reduce Home Fire Risk
Working Together to Reduce Home Fire Risk
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Building Resilient Homes: Preparing for Wildfire
Building Resilient Homes: Preparing for Wildfire
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Building Resilient Homes: The Evolving Threat of Hurricanes
Building Resilient Homes: The Evolving Threat of Hurricanes
Who's Noticing
Industry watchers like us.
PURE is the most awarded firm in its class of specialty property and casualty insurers.
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Best Insurance Underwriter, Family Wealth Report Awards, 2016-2025
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Winner, Insurance Company of the Year, The American Business Awards, 2023-2024
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Best High Net Worth Insurance Company, Private Asset Management Awards, 2018-2025
But more importantly, members love us.
And at the end of the day, that’s what it’s all about.
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94% renewal rate
Nearly 19 of every 20 PURE members renewed their membership in 2024.
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100,000+ members
Our membership is made up of more than 100,000 successful individuals and families from across the country.
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51 Net Promoter Score® in 2024
This reflects a highly engaged and enthusiastic membership and is nearly 30 points higher than the insurance industry average according to Satmetrix.
Featured Media Coverage
THE GLOBE AND MAIL
U.S. Property Insurer Enters Canada With Coverage Aimed at Wealthy Homeowners
THE NEW YORK TIMES
Did Five Paintings Lose Their ‘Oomph’? It’s a $410 Million Question
THE WALL STREET JOURNAL
Home Insurers Take on Home Repairs
FORBES
Customer Service Baby Steps: Make These Simple Changes To Improve Your Customer Service
Featured Press Releases
PURE x Your Friends & Neighbors • Apr. 3, 2026 • At PURE, we’re always looking for creative ways to tell our story—especially when the idea is as smart as it is simple. That’s why it was a natural fit to partner with Apple TV on a spot tied to the new season....READ MORE
PURE Insurance Highlights Teen Driving Risks with New Claims and Parent Insights • Dec. 3, 2025 • Together, the findings reveal a clear “concern-action gap” among parents as their teens approach driving age....READ MORE
PURE Insurance Flips the Script on Teen Driving Safety • Aug. 13, 2025 • Rooted in research, shaped by input from PURE members and in partnership with the experts at Life360, PURE’s program aims to help teens build safer driving habits....READ MORE
80 First Tee Teens Selected to Compete in the PURE Insurance Championship • Jul. 8, 2025 • First Tee and PGA TOUR Champions are proud to announce the 80 exceptional teens selected to compete in the 2025 PURE Insurance Championship Impacting First Tee....READ MORE
PURE Insurance Shares 2024 Report to Members • Apr. 30, 2025 • The report demonstrates the high net worth insurer’s commitment to its membership and service excellence. It also highlights steady growth in membership size, direct written premiums and surplus....READ MORE
PURE Insurance Enters Canada, Brings Choice to High Net Worth Homeowners for the First Time • Sep. 9, 2024 • This move introduces PURE’s unique reciprocal model to high net worth Canadians, starting in Ontario....READ MORE
Report to Members
We publish an annual report to members in the spirit of transparency. It provides an in-depth view of company financials, highlights the benefits of membership and tells the stories of PURE members.
Read the report
Downloadable Assets
Media Contact
For media inquiries, contact:
Kristin Piccini
VP, Marketing Communications
[email protected]
