We’re an insurance company focused on doing what’s right for our members.
PURE is a member-owned property and casualty insurer designed exclusively for financially successful families and driven by a purpose of doing what is right for them.
Insuring high net worth individuals is all we do
By focusing entirely on this space—and welcoming only highly responsible members—PURE can offer more generous coverage and fair pricing.
Homeowners Specifically designed for luxury homes
Jewelry, Art & Collections The standard of protection your valuables deserve
Automobile For luxury vehicles, golf carts and everything in between
Personal Excess Liability For the legacy you’ve worked hard to build
Fraud & Cyber Fraud protection, whether online or off
Watercraft For your vessel and the valuables within it
Condo & Co-op For the unique risks of a city home
Home Systems Protection For the mechanical and electrical systems in your home
Flood Flood coverage for the unexpected
Our team is comprised of passionate and curious individuals with extensive experience across a wide variety of industries.
They bring unique specializations in operations, marketing, underwriting, risk management, human resources, member experience and service excellence. They come to work every day motivated to solve complex problems for our members.
Our collective brands
PURE and its affiliates are part of the Tokio Marine Group. These specialist companies have common management and serve the personal insurance needs of successful families across the United States. Collectively, these companies benefit the PURE membership by creating excellent financial strength, capital flexibility and an alignment of interests.
Tokio Marine Group
Our commitment to diversity, equity, community engagement and sustainability fuels broader engagement, improves decision making and is aligned with our intention to be a good company.
Report to Members
We publish an annual report to members in the spirit of transparency. It provides an in-depth view of company financials, highlights the benefits of membership and tells the stories of PURE members.