Skip to main content

We’re an insurance company focused on doing what’s right for our members.

PURE is a member-owned property and casualty insurer designed exclusively for financially successful families and driven by a purpose of doing what is right for them.

Learn why members choose PURE

Insuring high net worth individuals is all we do

By focusing entirely on this space—and welcoming only highly responsible members—PURE can offer more generous coverage and fair pricing.

This is a carousel with slides. Use Next and Previous buttons to navigate.
See All Coverages

Our history

After witnessing firsthand the inefficiency of the high net worth insurance market, our founders decided to do something about it.

In 2006, Ross Buchmueller, Jeffrey Paraschac and Martin Hartley set out to create an insurance company designed to reduce the natural conflicts that exist between shareholders and policyholders and provide exceptional coverage, service and savings.

Our people

Our team is comprised of passionate and curious individuals with extensive experience across a wide variety of industries.

They bring unique specializations in operations, marketing, underwriting, risk management, human resources, member experience and service excellence. They come to work every day motivated to solve complex problems for our members.

Our financial strength

We're rated A+ (Superior) for financial strength by A.M. Best.

This reflects a strong balance sheet, good operating performance and very strong enterprise risk management. The support of Tokio Marine, one of the world’s largest and most respected insurers in the world, provides additive strength and flexibility that affords us to continue to pursue our purpose driven mission with even greater confidence.

Our collective brands

PURE and its affiliates are part of the Tokio Marine Group. These specialist companies have common management and serve the personal insurance needs of successful families across the United States. Collectively, these companies benefit the PURE membership by creating excellent financial strength, capital flexibility and an alignment of interests.

Tokio Marine Group

PURE Programs

PURE Specialty Exchange

Our commitment to diversity, equity, community engagement and sustainability fuels broader engagement, improves decision making and is aligned with our intention to be a good company.

Careers at PURE

We’re constantly looking for bright individuals with ambitions as high as our own to join our team.

Featured Articles

This is a carousel with slides. Use Next and Previous buttons to navigate.
Apr. 25, 2023

The Power of Storytelling in Multigenerationa…

Surface Magazine

An image of a couple walking down a spiral staircase in a modern, open home.
Mar. 31, 2023

Serving High Net Worth Individuals in Today's…

Mar. 24, 2023

PRMA’s Risk Ready Podcast, Featuring PURE Ins…

Mar. 20, 2023

Opportunity to Bring Value in High Net Worth Space

Insurance Journal

Feb. 01, 2023

PURE Recognized for Organizational Excellence, Service and Innovation in 2022

Jan. 24, 2023

An Exchange of Commitments: Management's and …

Dec. 21, 2022

5 Things Your Insurance Company Wants You To …

Realtor.com

Nov. 15, 2022

Did Five Paintings Lose Their ‘Oomph’? It’s a…

The New York Times

Report to Members

We publish an annual report to members in the spirit of transparency. It provides an in-depth view of company financials, highlights the benefits of membership and tells the stories of PURE members.

Read the report

Ready to take the next step?

Share PURE with a friend

PURE’s reciprocal model makes adding new responsible and successful individuals and families beneficial for the entire membership. If you have friends or family who might be a good fit for PURE, encourage them to join the club.

Help spread the word