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Insuring high net worth individuals is all we do

By focusing entirely on this space—and welcoming only highly responsible members—PURE can offer more generous coverage and fair pricing.


  • Policyholders own the insurance company
  • It aims to maximize policyholder satisfaction
  • It incentivizes fair premiums, not the highest the market will bear

Industry watchers like us

PURE is the most awarded firm in its class of specialty property and casualty insurers.

But more importantly, members love us

And at the end of the day, that’s what it’s all about.

  • 94% renewal rate

    Nearly 19 of every 20 PURE members renewed their membership in 2023.

  • 100,000+ members

    Our membership is made up of more than 100,000 successful individuals and families from across the country.

  • 51 Net Promoter Score® in 2023

    This reflects a highly engaged and enthusiastic membership and is nearly 30 points higher than the insurance industry average according to Satmetrix.

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    "It wasn’t like working with an insurance company. The calm that they gave us and the general feeling of caring they displayed—to this day, we talk about how much that meant to us."

    Drs. Lauren & Richard Browne, members since 2014
    Read their story

    "I can’t tell you how shocked I was at how pleasant everybody was. How accommodating, friendly and open they were."

    Katherine Quinn, member since 2013
    Read her story

    "Who’d have thought these people from your insurance company would come into your life, that you would be sitting at a lovely restaurant having dinner with them?"

    Natasha Trethewey & Brett Gadsden, members since 2017
    Read their story

    The PURE difference