Insuring high net worth individuals is all we do
By focusing entirely on this space—and welcoming only highly responsible members—PURE can offer more generous coverage and fair pricing.
Homeowners Specifically designed for luxury homes
Jewelry, Art & Collections The standard of protection your valuables deserve
Automobile For luxury vehicles, golf carts and everything in between
Personal Excess Liability For the legacy you’ve worked hard to build
Fraud & Cyber Fraud protection, whether online or off
Watercraft For your vessel and the valuables within it
Condo & Co-op For the unique risks of a city home
Home Systems Protection For the mechanical and electrical systems in your home
Flood Flood coverage for the unexpected
THE RECIPROCAL MODEL IN BRIEF
- Policyholders own the insurance company
- It aims to maximize policyholder satisfaction
- It incentivizes fair premiums, not the highest the market will bear
Industry watchers like us
PURE is the most awarded firm in its class of specialty property and casualty insurers.
But more importantly, members love us
And at the end of the day, that’s what it’s all about.
95% renewal rate
Nearly 19 of every 20 PURE members renewed their membership in 2022.
Our membership is made up of more than 100,000 successful individuals and families from across the country.
59 Net Promoter Score® in 2022
This reflects a highly engaged and enthusiastic membership and is nearly 30 points higher than the insurance industry average according to Satmetrix.
"It wasn’t like working with an insurance company. The calm that [PURE] gave us and the general feeling of caring they displayed—to this day we talk about how much that meant to us."Drs. Lauren & Richard Browne, members since 2014
"I can’t tell you how shocked I was at how pleasant everybody [at PURE] was. How accommodating, friendly and open they were."Katherine Quinn, member since 2013
"Who’d have thought these people from your insurance company would come into your life, that you would be sitting at a lovely restaurant having dinner with them? Who experiences that in their lives? No one ever does."Natasha Trethewey & Brett Gadsden, members since 2017