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Why choose PURE?

  • Pure Icon Diamond Choose Commitment

    Alignment of Interests

    PURE’s member-owned model means that the interests of our membership are not at odds with delivering returns to disinterested shareholders. We focus on doing what’s right for our members and are able to deliver excellent service while saving them an average of 20% per year.
  • Pure Icon Diamond Choose Integrity

    Commitment to Transparency

    We serve smart, sophisticated people who want to know where their money is going, how prices are set, and how PURE is being managed. So we tell them. We issue an annual report each year, share Pricing Principles for how rates are set, and provide a detailed look into the governance of PURE.
  • Pure Icon Diamond Choose Different

    Dedication to Service

    We deliver a service experience that minimizes the demands on our members' time by providing a variety of resources to prevent losses, assist in the claim process and beyond.
Why PURE Uniquely Structured PURE Key Largo153of210

Uniquely Structured

PURE's unique structure creates alignment between our members and an elite group of outside shareholders.

Proven Leadership

Ross Buchmueller is the CEO of the PURE Group of Insurance Companies. His career spans more than 30 years and has been exclusively focused on the specialized property & casualty insurance needs of high net worth individuals and families. After spending more than a decade at The Chubb Group, Ross founded AIG’s Private Client Group and served as its president for more than six years. After witnessing firsthand the inefficiencies in the high net worth insurance market, he decided to do something about it: In early 2006, he and two colleagues, Martin Hartley and Jeffrey Paraschac, set out to create an insurance company designed to reduce the natural conflicts that exist between shareholders and policyholders and provide exceptional coverage, service and significant savings.

We were able to look at the natural conflicts between policyholders and shareholders, and design a business that would create this alignment, and that's what we've done.