$50 Million To Be Allocated to Members
PURE Staff
April 12, 2026
PURE was founded as a reciprocal insurer. That structure shapes how we operate, including how we manage capital, and enables us to share PURE's organic capital growth with members.
Based on our strong 2025 performance, we will allocate $50 million to Subscriber Savings Accounts (SSAs) this spring. This brings our total amount allocated since inception to nearly $170 million. SSAs are a structural advantage. They reflect a model in which members may share in the financial success they help create—while the capital remains on PURE’s balance sheet to help build its financial strength.
In a traditional insurance model, favorable results primarily benefit shareholders. In a reciprocal model, they strengthen the membership. SSAs are the clearest example of that difference. This allocation reflects careful management and a structure built to serve members first.
SSAs reflect the power of membership and support a unique alignment of interests. Like most insurance companies, members pay policy premiums which go to pay claims and expenses. Unlike most insurance companies, PURE has no outside shareholders who profit when the combination of policy premium, member surplus contributions, and investment income exceed the cost of claims and expenses. In years where that is the case, capital grows within the reciprocal, building its balance sheet to benefit the membership as a whole.
What is a Subscriber Savings Account?
An SSA is a notional account held for each active PURE member, reflecting their individual share of PURE's policyholder surplus. When strong operating performance increases surplus, a portion of that growth may be allocated to active members through SSAs. Individual allocation amounts are calculated as a percentage of a member’s earned premium in the previous year. SSAs remain on PURE’s balance sheet, available to pay claims if necessary.
An SSA is a notional account held for each active PURE member, reflecting their individual share of PURE's policyholder surplus. When strong operating performance increases surplus, a portion of that growth may be allocated to active members through SSAs. Individual allocation amounts are calculated as a percentage of a member’s earned premium in the previous year. SSAs remain on PURE’s balance sheet, available to pay claims if necessary.
What are PURE Gold distributions?
Active members who have been with PURE for 10 years or more earn PURE Gold status.2 Gold members may be eligible to receive a distribution from their SSAs—allowing long-standing members to realize value while remaining actively insured with PURE.
Active members who have been with PURE for 10 years or more earn PURE Gold status.2 Gold members may be eligible to receive a distribution from their SSAs—allowing long-standing members to realize value while remaining actively insured with PURE.
Each individual PURE member can play a meaningful role in this equation by proactively managing risk and helping keep claims to their true cost when losses do occur. SSAs enable individual PURE members to directly participate in the strong performance of their insurance company, which is something truly unique to a select group of reciprocal insurers like PURE.
While SSA balances remain on PURE’s balance sheet and are generally only returned in full when a member is no longer insured by PURE, this spring, members who have been with PURE for 10 years or more—our PURE Gold members—will receive 5% of their existing SSA balances (currently valued at $2.6 million), either as a credit against an outstanding premium balance or as a cash payment. This is PURE’s reciprocal model working as designed.
SSA allocations and distributions are not guaranteed. They are made at the discretion of management, based on the performance of the business and require regulatory approval.
1. The precise handling of SSA’s is subject to PURE’s Subscriber’s Agreement and Power of Attorney, with oversight from the Florida Office of Insurance Regulation. PURE’s operating results depend substantially upon the Company’s loss experience. Actual experience may deviate from expected results due to factors including frequency of losses or multiple large losses.
2. PURE Gold is the marketing name used to refer to Senior Members, a designation given to PURE members (policyholders) who have been a part of the membership for 10 years or more.
