PURE Insurance Extends PGA Tour Champions Deal
September 16, 2025
PURE has extended its title sponsorship of the PGA Tour Champions tournament at Pebble Beach through 2029. The company has proudly served as title sponsor of the PURE Insurance Championship since 2017.
The tournament stands out not just for its stunning venue but also for its distinctive format, which pairs PGA TOUR Champions with juniors from First Tee, as well as amateur players, providing an unforgettable experience for all involved.
Seeing the kids arrive at this iconic golf course and actually be able to play in the tournament, to see the bond that happens between the pros and the juniors, that’s it.
Many PGA Tour Champions events are looking ahead to Tiger Woods turning 50 in only three months. And while that was in the back of his mind, Leitch said it wasn’t a deciding factor in renewing the sponsorship. “For the kids, it would be phenomenal if the kids come in and Tiger is here,” Leitch said. “But Tiger would just be a plus. It’s not the reason why we do this.”
Together with the AT&T Pebble Beach Pro-Am, the PURE Insurance Championship helps to raise millions of dollars annually to support First Tee as well as hundreds of other non-profit organizations.
