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PURE’s Financial Strength

Today, PURE serves a membership of more than 100,000 responsible individuals and families and has grown annual premiums to more than $2 billion.

The backing of Tokio Marine

Tokio Marine Holdings, Inc., the parent company of PURE’s holding company, Privilege Underwriters, Inc., gives PURE’s balance sheet a tremendous lift with access to more capital.

Tokio Marine Holdings, Inc. manages $202 billion in total assets (as of year end March 2024 on a consolidated basis) and consists of 250+ subsidiaries and 26 affiliates located in 46 countries and regions worldwide. PURE and its affiliates benefit from access to resources and expertise that stem from this partnership and from the relationships with other companies within the Tokio Marine Group.

Other factors that contribute to PURE's financial strength