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PURE’s Financial Strength

PURE’s Financial Strength

Since PURE’s launch, we have believed that a carefully curated membership of successful, responsible people who own well-built, well-protected homes is the recipe for a stable insurance company.

We’ve stuck to that belief—helping members identify and protect against risks and supporting them through hundreds of thousands of claims, from minor fender benders to total home losses. And, when necessary, we have made the tough call to non-renew policies that no longer fit our criteria. This careful approach to underwriting and commitment to service has contributed to PURE making it safely through some of the most significant catastrophes of our time.

Today, PURE serves a membership of more than 100,000 responsible individuals and families and has grown annual premiums to more than $2 billion.

Financial strength rating

PURE is rated A (Excellent) for financial strength by AM Best

This reflects a strong balance sheet, good operating performance and very strong enterprise risk management. The support of Tokio Marine, one of the largest and most respected insurers in the world, provides additional strength and flexibility that affords PURE to continue to pursue its purpose driven mission with even greater confidence.

The backing of Tokio Marine

Tokio Marine Holdings, Inc., the parent company of PURE’s holding company, Privilege Underwriters, Inc., gives PURE’s balance sheet a tremendous lift with access to more capital.

Tokio Marine Holdings, Inc. manages $202 billion in total assets (as of year end March 2024 on a consolidated basis) and consists of 250+ subsidiaries and 26 affiliates located in 46 countries and regions worldwide. PURE and its affiliates benefit from access to resources and expertise that stem from this partnership and from the relationships with other companies within the Tokio Marine Group.

Other factors that contribute to PURE's financial strength

Selective Underwriting

PURE takes a very disciplined approach to underwriting, aiming to bring only the most responsible owners of the finest built homes into the membership. Despite the rising cost of claims, this selective approach continues to benefit the overall membership.

Growth

PURE has grown by around 15% or more in each year since inception in 2006 and has grown annual premiums to more than $2 billion.

Subscriber Savings Accounts

$118 million have been allocated to these accounts to date. These funds stay on the company balance sheet and help increase financial strength while allowing the membership to participate in the company’s success.

Learn about Subscriber Savings Accounts

Surplus Contributions

Members are required to contribute surplus (capital), in addition to paying premiums, for their first five years of membership. These funds, calculated as a small percentage of a member's premium, help to build PURE's policyholder surplus, which reduces the need for additional capital, and helps lower the cost of insurance in the long run.

Learn about surplus contributions

Investments

PURE's portfolio consists primarily of short-duration, high-credit-quality, fixed income assets and is focused on protecting and growing investment assets to support the ongoing insurance operations of the reciprocal.

Report to Members

We publish an annual report to members in the spirit of transparency. It provides an in-depth view of company financials, highlights the benefits of membership and tells the stories of PURE members.

Read the report

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