Katie Krum

Chief Marketing Officer

Katie first joined PURE when it launched in 2006 and helped to develop the company logo, website and first-ever advertising campaign. She often reflects on that period as an "incredible learning experience" where she landed on her career path as a marketer.

After leaving PURE in 2008, Katie worked at several consumer brands including Nickelodeon, Marriott and Under Armour. Most recently, before returning to PURE in 2020, she led the digital innovation team at the global PR firm, Weber Shandwick. Today, as Chief Marketing Officer, she manages all aspects of marketing, brand and communications. She is also the executive sponsor of PURE+ which brings the LGBTQ+ community together to encourage growth and ensure equality.

Katie has been recognized by PR Week as part of their “40 under 40” program for emerging stars in marketing. She received her undergraduate degree at Princeton and a Masters in Integrated Marketing from NYU. Katie enjoys hiking and weekend trips with her family.