At PURE, we’re always looking for creative ways to tell our story—especially when the idea is as smart as it is simple. That’s why it was a natural fit to partner with Apple TV on a spot tied to the new season of "Your Friends & Neighbors” (which is now streaming).  

The concept: Create a spot that celebrates the release of the new season of “Your Friends & Neighbors” while showcasing the value of being a PURE member. No production crew. No shoot. Just a strong idea and thoughtful editing of footage from the show.

PURE was built for people who take a more responsible approach—who proactively care for their homes, make thoughtful decisions, and do the right thing. That inspired our creative angle: exploring the many “clubs” successful people identify with—country clubs, running clubs, car clubs—before landing on the one that matters most to us: a club of responsible homeowners.

It’s a natural—if slightly unexpected—extension of our Join the Club platform, which invites responsible homeowners to discover what makes PURE different, and ultimately ask their broker about becoming a member.

You can watch "Your Friends & Neighbors" on Apple TV. Streaming now. 

VO Talent: Hoon Lee
Production: FARMUSE
Creative Direction: Melissa Mallis
VO Record & Final Mix: Ground Crew Sound 
Music: RhythmSketches by Lumine Wave
"Your Friends & Neighbors" show footage: Apple TV