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Building Resilient Homes: The Evolving Threat of Hurricanes

Watercraft hurricaneprep

As one of the most hurricane-prone areas in the world, preparing for hurricanes has become a part of the Gulf Coast lifestyle. But, with sea levels and ocean temperatures rising, states along the northeastern coastline are now seeing stronger storms and an increased threat of hurricane damage with each passing year. As a result, members in the Northeast should shift their mindset and consider proactively protecting their home and property from this extreme weather.

One member living on the coastline in Louisiana decided to remodel his home with the most wind-resistant materials possible—far beyond building code requirements. When Hurricane Ida hit his neighborhood—a Category 4 storm that made landfall just west of New Orleans in 2021—his renovations had been completed and his home was unaffected.

Making updates to your home and understanding your insurance coverage are important steps in proactively approaching hurricane preparedness beyond the Gulf and Southeast regions.

Protect your home with wind-rated materials:

  • Impact-rated and wind-rated garage doors are reinforced to withstand high wind speeds and wind-borne debris. Wind-resistant entry doors have a three-point latch that makes them less likely to blow open, especially if they also have a two-inch deadbolt; and doors with three hinges and those that open outward provide the most protection during a windstorm.
  • Your roof is made up of an entire system (decking, a roof covering, underlayment—the protective layer between your decking and roof covering—and fasteners) and only certain roofing systems are approved in Florida. For example, all roof coverings must withstand 130-mile-per-hour winds and peel-and-stick underlayment must be used for secondary water protection. When even a part of your roof blows off, it can result in costly water damage and mold. This underscores the importance of having a complete Florida Building Code-approved roofing system to guard against windstorm damage.

Understand your insurance coverage:

Make sure you have the right protection for your specific needs. By working with your independent insurance broker to understand your coverage, they can help you identify coverage gaps and possible out-of-pocket expenses in the event of a hurricane-related claim.

You should also be aware that, in some locations, certain coverage restrictions activate when a tropical storm becomes a hurricane.

  • Some states exclude or have separate coverages for wind damage. The out-of-pocket expenses for hurricane damage go by several names including “named storm deductibles,” “hurricane deductibles” and “windstorm or hail deductibles.” These are separate, often significantly higher, deductibles that apply during major weather events.
  • Damage caused by flooding is excluded from homeowners policies. This is true even if the flood is caused by a hurricane. This makes buying flood insurance, even if you’re not in a “high-risk” flood zone, very important.

PURE’s Situation Room is the membership’s always-on resource to keep them informed of severe weather and offers 24/7 hurricane monitoring. Each day, the Situation Room reviews any potential hurricane or storm activity that may impact member safety. When a storm approaches, the Situation Room activates and continuously monitors the storm’s probable path and the area’s local news outlets and social media for reports of damage; it also analyzes locations of wide-spread power outages and reviews member claims to best understand regional mitigation efforts and determine the needs of members who may have been be impacted.

The Situation Room also remains connected to members throughout the year with pre-season advice emails and proactive outreach and assistance to those who may be impacted by an upcoming event. We believe that with the threat of hurricanes only growing greater, particularly in areas that have never experienced these disasters before, homeowners and their insurers must remain closely connected and focused on proactive solutions that promote safety and longevity.