From social media scrolling to text alerts, digital distractions are increasingly taking the wheel. In recognition of National Distracted Driving Awareness Month, Life360 analyzed more than 60 billion data points from their users’ driving behavior in 2025 and surveyed 1,000 licensed U.S. drivers across generations to better understand what’s really pulling attention off the road.  

Life360 found that, across all age groups, 86% of drivers admit they’ve been distracted by technology while driving; texting remains a cross-generational problem with more than half of millennials and over a quarter of Gen X drivers acknowledging they text while driving. 

Phones aren’t the only distraction.

• Getting ready: 27% of drivers say they’ve changed clothes, shaved, applied makeup or even painted their nails while driving—rising to more than 50% among Gen Z.
• Eating: 72% admit to attempting difficult-to-eat meals like BBQ ribs or hot soup.
• Taking photos and videos: 74% say filming videos or creating social media content while driving is their most embarrassing distraction of all. 

Some of these behaviors may feel routine or harmless in the moment—but the consequences can be severe. On average, Life360 detects 2,000 collisions every single day. 

Distraction isn’t always visible. 

Cognitive distraction slows reaction time, narrows awareness and increases the likelihood of risky decisions. Even when both hands are on the wheel, attention may be elsewhere. 

Safer roads start with awareness. It creates an opportunity for accountability, meaningful conversation and ultimately safer driving behaviors and habits. 

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