Teen Driver Program
Life360 Gold Subscription
We asked members with teen drivers how we could best support their families—and they told us it starts with giving teens the tools to become confident, capable and responsible drivers. We couldn’t agree more. That’s why we’re offering a complimentary two-year Gold subscription to Life360*, the leading family safety app. This subscription includes:
- Individual driving reports
- Unlimited place alerts
- Crash detection
- Emergency dispatch
A NOTE ON YOUR DATA | PURE does not have access to your family’s Life360 data or use it to influence premiums.
Conversation Guide
Roadmap to Safer Driving
Our interactive conversation guide helps parents have open, honest discussions with their teens about driving rules, responsibilities and expectations. With space to add personal stories and concerns, it turns the talk into a two-way exchange—not a one-sided lecture.
BMW Teen School Discount
We've partnered with BMW to offer members 20% off the BMW Teen School at BMW Performance Driving Centers in South Carolina and California.
This hands-on experience puts young drivers behind the wheel of BMW vehicles in a controlled environment, where they learn critical skills such as accident avoidance, emergency braking and vehicle control.
For more information, email: [email protected]
Local Programs and Opportunities
We’re partnering with trusted organizations across the country to provide members with access to local programs that support safer driving.
These partnerships include hands-on driving experiences and other opportunities designed to build critical skills behind the wheel. Programs like In Control’s Crash Prevention 101 in Massachusetts and Tire Rack Street Survival® events nationwide offer practical, real-world training in a variety of settings. Members can view TireRack's calendar to find upcoming schools in their area.
To sign up or for more info on a program, email: [email protected]
Among parents of teen drivers...
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66% are highly concerned about their teens driving
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81% are more concerned when another teen is driving
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57% say they would feel more at ease if their teen took additional training beyond the basics
Data is sourced from a survey of 1,000 parents of teen drivers across the U.S. conducted by PURE in partnership with Harris QuestDIY.
Helpful Resources
Life360 Frequently Asked Questions
About the Program
Life360 is a mobile app that helps families and friends stay connected and safe by sharing locations, sending messages and other safety features like emergency assistance.
PURE offers a complimentary two-year subscription to Life360’s Gold plan. This subscription includes: individual driver reports; phone usage monitoring; crash detection and SOS help alerts with emergency dispatch; crime reports; location history for 30 days; unlimited place alerts; and more.
No, PURE is offering the Life360 Gold subscription as a complimentary service for two years.
Two years from the date that you activate your Gold subscription with Life360.
Availability & Eligibility
To be eligible for PURE's complimentary Life360 Gold membership, you must have a PURE auto policy with teen drivers between the ages of 15 and 22.
This program is available to PURE members with auto policies in all states except MA, MD and NY.
Your unique code must be redeemed by July 31, 2026. Your Life360 Gold subscription will expire two years from the date it is issued to you by Life360.
No, not at this time. But please reach out to [email protected] for more info.
Activation & Troubleshooting
Check out our step-by-step instructions. For any questions, email: [email protected].
In order for you to receive your complimentary Gold subscription from PURE, you will need to cancel your current Life360 plan and resubscribe on Life360.com using the promo code provided by PURE. You will be able to resubscribe to Gold with your promo code from PURE once your current subscription expires.
Deleting your account or the Life360 app does not cancel your subscription. To cancel it, you must use the same method you used to subscribe (Apple App Store, Google Play Store or Life360.com). Follow these step-by-step cancellation instructions.
Use the link provided in your email confirmation, or enter your code on Life360.com to receive your complimentary Gold subscription from PURE.
No, your code is unique and cannot be shared. As the parent or guardian, you should first download the Life360 app, redeem your complimentary two-year Gold subscription with this code, and then share the app with your family by inviting them to join your Circle. Members will receive one code per family, not per eligible teen.
Please reach out to [email protected].
Find answers to other frequently asked questions about Life360 or email [email protected].
Privacy & Insurance Impact
PURE does not have access to your family’s Life360 data and does not use it to influence your premiums or coverage. This service is provided to help parents monitor teen driving behaviors and to encourage safer, more responsible driving.
PURE does not have access to your family’s Life360 data and does not use it to influence your premiums or coverage. This service is provided to help parents monitor teen driving behaviors and to encourage safer, more responsible driving.
When you sign up for Life360 by using PURE's code, the “Personal Information Sales” privacy setting defaults to "off", which means Life360 does not sell your personal information to third parties for commercial use or share it for targeted advertising. You can view this setting by visiting Your Privacy Choices in the Life360 app.
Learn more about Life360’s data privacy.
BMW Frequently Asked Questions
The BMW Teen School is offered in two locations: California and South Carolina.
BMW Performance Center
1155 SC-101, Greer, SC 29651
BMW Performance Center West
86-050 Jasper Lane, Thermal, CA 92274
You must be at least 15, with a valid permit.
Classes are 1 or 2-day experiences. Visit the BMW Teen School website to learn more.
Visit the BMW Teen School website for up-to-date pricing.
- To receive your 20% discount code, email [email protected]
- Then call 1-888-345-4BMW to book your teen’s class.
Find answers to other frequently asked questions about the BMW Teen School or email us at [email protected]
*The Life360 Gold Membership is a product of Life360, Inc. and two years of membership is being offered on a complimentary basis to members through a collaboration with PURE. PURE does not guarantee that the Life360 Application will prevent accidents or give accurate information at all times. The Life360 Membership is subject to the terms and conditions of the Life360 Terms of Service and Privacy Policy and any acceptance of any additional terms that may be required from time to time. To learn more about Life360, including the Gold Membership, please visit https://www.life360.com/.
