Privilege Underwriters Reciprocal Exchange PURE Offers Comprehensive Property and Casualty Insurance in Connecticut, Receives Licenses in Four Additional Markets

WHITE PLAINS, NY - Sept. 15, 2009 - Ross Buchmueller, president and chief executive officer with PURE Risk Management LLC, today announced the expansion of Privilege Underwriters Reciprocal Exchange (PURE), a member-owned reciprocal insurer, to offer comprehensive, customized property and casualty insurance coverage to responsible owners of well-built, high-value homes Connecticut. PURE also has received licenses in Maryland, Georgia, Alabama and the District of Columbia.

By providing customized coverage options without imposing mandatory hurricane deductibles, PURE will offer cost-effective flexibility not easily found in coastal markets. PURE plans to provide significant savings and help its members (policyholders) develop sound practices to protect their homes and valuable property, as it has done in the other states. In addition to homeowners insurance, PURE provides automobile, jewelry, art, personal liability and watercraft insurance. In addition to Connecticut, PURE currently serves members in Florida, South Carolina, New York and New Jersey. Since its launch in 2007, PURE's members have reported average savings of more than $3,200 on their annual insurance costs.

"The most responsible owners of well-built homes deserve access to high-quality insurance coverage and service at a lower price that reflects the care and precaution they take to prevent losses," says Buchmueller, who founded AIG Private Client Group and served as its president until 2006 when he and his partners established PURE. "Every new market presents a unique opportunity for us to diversify our membership and offer responsible individuals and families substantial savings and superior service."

PURE provides significant insurance benefits not offered by other providers. Beyond covering repair costs or replacing damaged property, PURE will contribute up to $2,500 to help prevent recurring losses and control the long-term cost of risk. For example, if lightning causes an electrical surge and damages electrical appliances with a cost of $10,000 or more, PURE may cover the replacement of the appliances and contribute to the installation of a lightning-suppression system to help prevent similar incidents.

"PURE offers an exciting alternative. In addition to savings, PURE has excellent financial strength and a solid reputation for service," said Jeffrey Rubin, president of Hub Private Client Advisors in Fairfield, Conn. "PURE will likely provide a valuable service as a growing number of our clients explore ways to save money."

As a reciprocal insurance exchange, PURE is member-owned. Members pay a surplus contribution of 10% of their high-value homeowners' premium and 4% of their premium for all other policies for each of the first five years of membership. PURE and the PURE Group of Insurance Companies serve more than 4,500 members who enjoy the security of approximately $100 million of surplus capital, fueled in part by these contributions. PURE is an admitted insurance company whose products and prices are regulated by the State of Connecticut Insurance Department.

About PURE

PURE refers to Privilege Underwriters Reciprocal Exchange, a member insurer of the PURE Group of Insurance Companies. Licensed in nine states, PURE provides coverage for high-valued homes, automobiles, jewelry, art, personal liability and watercraft to successful individuals and families. PURE is a member-owned reciprocal insurer and has been rated A- (Excellent) by A.M. Best. PURE is committed to helping its members reduce the price of insurance today while controlling the long-term cost of risk. PURE Risk Management LLC serves as the attorney-in-fact for PURE. For more information, visit www.pureinsurance.com.

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Editor's Note:

Interviews with PURE's executives and policyholders available upon
request

Annual premium savings based on all members who reported prior carrier premium

This material is descriptive only. The precise coverage offered is
subject to the terms and conditions of the policies issued. The rights
and responsibilities of members are subject to the Subscriber's
Agreement and Power of Attorney. Coverage may not be available in all
jurisdictions. Actual savings, if any, will vary.