PURE Insurance Expands Risk Prevention Offerings in Canada With the Launch of Its Ting Fire Prevention Program
PURE Staff
January 13, 2026
PURE Insurance, a member-owned insurer focused on proactive risk prevention and delivering an exceptional experience, announced today that it will offer Whisker Labs’ Ting fire prevention sensors and service at no costs to its Ontario members. Ting helps protect families and homes from devastating electrical fires by detecting and addressing hidden electrical hazards before they escalate. PURE is the first insurance company in Canada to offer this life-saving device as part of its risk management program.
Offering Ting to our Canadian membership is another step toward helping families reduce risk and protect what matters most. Our model is built on responsibility—when families care for their homes and take proactive steps to prevent losses, everyone benefits.
PURE Insurance: Built Differently
Balancing the interests of all stakeholders can be difficult, but PURE’s reciprocal model is designed to do exactly that. PURE is owned by its policyholders—its members—and exists to serve them, not outside investors. This structure encourages PURE to focus on fairness and long-term value: we strive to charge the right price, not simply the highest, and to deliver an exceptional experience in every interaction, including helping members prevent losses before they happen.
By supporting members who take proactive steps to protect their homes—through technologies like Ting—PURE strengthens the collective and reinforces the stability of the membership.
About Ting
Ting is an innovative plug-in sensor and fire prevention service that detects hidden electrical hazards within a home’s wiring, devices, and utility equipment. If a hazard is detected, Ting alerts the homeowner and leads them through every repair step. Beyond fire prevention, Ting also provides real-time alerts for power outages and even provides assistance for frozen pipe prevention as part of its commitment to helping keep families safe and informed.
Canadian members can request a complimentary Ting at pureinsurance.ca/ting.
“We believe prevention is the most responsible form of protection,” added Sevdalis. “Our goal is to continue expanding the tools, technologies and resources that help members reduce their exposure to risk. Ting is just the beginning.”
Expanding Ting into Canada with PURE Insurance is an important step for our shared commitment to safer homes.
“PURE has long demonstrated an extraordinary focus on member safety," continued Marshall. "And together we’re able to support more homeowners by proactively reducing the risk of home fires across North America.”
PURE plans to offer additional loss prevention programs to its Canadian members focused on mitigating other common causes of property loss.
The Ting device is a product of Whisker Labs that is being given to members through a collaboration with PURE. PURE does not guarantee that the Ting device will prevent a fire or detect all electrical hazards. Use of the Ting device and corresponding app is subject to the terms and conditions of the Ting User Agreement and any additional terms that may be required from time to time. To learn more about Ting, including the availability of the $1000 credit, please visit https://www.tingfire.com/help/faq.
