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PURE Insurance Named Best High Net Worth Insurance Company at the 2019 Private Asset Management Awards

February 10, 2019

The PURE Group of Insurance Companies, which includes Privilege Underwriters Reciprocal Exchange (PURE), the policyholder-owned property and casualty insurer designed for high net worth individuals and families, was named "Best High Net Worth Insurance Company" at the 2019 Private Asset Management (PAM) Awards. This is the second consecutive year PURE has earned this honor.

The PAM Awards recognize top investment professionals, wealth advisors, insurance brokers and carriers and other key service providers operating within the private asset management industry. The judging process is based on both qualitative and quantitative performance over the course of the last year.

"The amazing families who make up the PURE membership are the inspiration behind our drive for continuous improvement," said Katherine Frattarola, Chief Marketing Officer of the PURE Group of Insurance Companies. "We are honored to be recognized by Private Asset Management amongst so many exceptional organizations and are grateful for the creative and hard-working men and women of the PURE Group whose empathy and commitment to excellence have made this award possible."

Throughout 2018, the PURE Group of Insurance Companies continued to innovate, find ways to improve the service experience for its membership and introduce new solutions aimed at reducing risk. They created a Personal Excess Liability advice tool to help high net worth individuals make more informed decisions about liability coverage while also providing transparency into pricing, and they expanded PURE Starling™ into more states, giving even more members access to a comprehensive response to the growing risk of fraud, both online and offline. They also expanded PURE Programs, a Managing General Underwriter (MGU), into California offering a high touch service platform for owners of higher risk, high value homes. This expansion provides much needed insurance capacity to California homeowners who live in areas where wildfire and other exposures are too great for admitted insurance carriers. In September, A.M. Best, the leading rating agency in the insurance industry, increased the Financial Strength Rating of the PURE Group to "A" (Excellent).

To learn more about PURE Insurance, please visit

About PURE

Privilege Underwriters Reciprocal Exchange (PURE) is a policyholder-owned insurer dedicated to creating an exceptional experience for responsible high net worth individuals and families. PURE provides customizable coverage for high-value homes, automobiles, jewelry, art, personal liability, watercraft, flood, fraud and cyber fraud to more than 80,000 responsible, high net worth families throughout the U.S. Inspired by some of the finest policyholder-owned companies, PURE emphasizes alignment of interests and transparency. PURE's low cost of capital, careful member selection and proactive risk management all contribute to highly competitive rates and a Financial Strength Rating of "A" (Excellent) from A.M. Best. In return for a fee, PURE Risk Management, LLC acts as Attorney-in-Fact for PURE.

For more information or to find a local broker, visit You can follow PURE on Facebook, Twitter, LinkedIn and Instagram.