PURE To Reduce Admitted Homeowners’ Rates in Florida Starting February
High net worth specialist PURE Insurance will reduce admitted homeowners' rates in Florida starting February, which will result in rate decreases of 7.6% on average.
The change will be effective February 15, 2026, for new businesses and April 1, 2026, for renewals, according to sources. Brokers were notified of the decision in a note shared by the company earlier this week.
PURE wrote that the change reflected “improving market conditions, supported by PURE's long-standing underwriting discipline and a consistent rate strategy” along with reduced litigation following legislative reform and lower reinsurance costs.
Owners of newer, hurricane-resilient homes will benefit from the highest reductions, whereas some will see smaller decreases, or even increases, according to the risk profile.
