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PURE to Allocate $21,500,000 into SSAs

PURE will make an allocation of $21,500,000 into Subscriber Savings Accounts (SSAs) for the 2018 calendar year. This marks the seventh consecutive year in which we’ve made an allocation. To date, more than $81,000,000 has been allocated back to the membership through SSAs.

SSAs Are a Valuable Benefit of Membership with PURE

Every insurance company requires capital (often referred to as policyholder surplus) in order to prudently manage the risk of the policies issued. However, capital management strategies can vary greatly depending on the insurance company’s ownership model. As a member-owned (policyholder-owned) insurance company, PURE may allocate a portion of its total capital to individual members through SSAs. This allocation provides benefits to both PURE and its membership:

Benefits to PURE

The funds held within SSAs remain on PURE’s balance sheet and are available to PURE to meet claim and expense obligations. This contributes to PURE’s financial strength and keeps its cost of capital low by reducing the reliance on expensive third-party capital. In addition, SSA allocations can reduce PURE’s taxable income, so they contribute to PURE’s ability to grow its capital in a highly efficient manner.

Benefits to Members

Because these funds remain on PURE’s balance sheet, they help to keep premiums low. They also provide an incentive for PURE to provide you with great service because, in the event you leave PURE, the funds within your SSA at that time (less any premiums owed to PURE) will be returned to you (or your estate in the case of death).

Frequently Asked Questions

Can I access these funds or apply them to premiums I owe?
While this account is held in your name, you cannot withdraw from it, nor can the balance be used to pay your premium. The funds within it will remain on PURE’s balance sheet to support PURE’s overall claims-paying ability, benefiting the membership as a whole.

How does the balance of my SSA increase?
Your SSA balance can increase only as the result of future allocations. The balance does not earn interest and you cannot make deposits into this account. While future allocations are not guaranteed, PURE has made an allocation in each of the past seven consecutive years.*

Will money held within SSAs ever be distributed to active members?
There may come a time when we decide to make a distribution from SSAs to active members. Should that happen, it would be structured in accordance with our belief that our most loyal members should be rewarded.

What are the tax consequences to me of my SSA?
SSA allocations are generally considered a return of premium so, unless you have a unique circumstance that enabled you to deduct the original cost of your PURE policies from your taxable income, the SSA allocation should not create a taxable event. However, PURE is not a tax advisor and suggests you consult your financial planner or tax preparer with questions or for advice.

Should you have any additional questions on SSAs, please contact us at 888.813.7873, or at

*Since SSAs remain on PURE’s balance sheet and are available to PURE to meet its claim or expense obligations, your SSA balance could decrease in the extreme event that the funds were utilized for that purpose. This unlikely scenario has not happened in PURE’s history, nor do we have any reason to believe that it will occur in the future.