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Join the club of responsible homeowners who expect more from their insurance company.

Insuring high net worth individuals is all we do

If you ever wished for something more from your insurance company, PURE might be the place for you.

Service that is astonishingly good

Our services are designed to minimize the demands of insurance on your time. From risk management solutions aimed at helping you avoid the hassles of a claim to a caring, compassionate and seamless experience if a claim does happen, with as little of an administrative burden on you as possible.

Insurance premiums that are fair

With PURE, your premiums are based simply on your unique risk factors with no incentive for us to charge anything higher. If we collect more in premiums than we pay out in claims and expenses for the year, some of that surplus may be allocated back to the membership through Subscriber Savings Accounts (SSAs).

Rewards for your loyalty

After five years of membership, you no longer pay surplus contributions, resulting in savings. And, after 10 years of membership, you are eligible for cash distributions from your SSA.

Industry watchers like us

PURE is the most awarded firm in its class of specialty property and casualty insurers.

But more importantly, members love us

And at the end of the day, that’s what it’s all about.

  • 94% renewal rate

    Nearly 19 of every 20 PURE members renewed their membership in 2023.

  • 100,000+ members

    Our membership is made up of more than 100,000 successful individuals and families from across the country.

  • 51 Net Promoter Score® in 2023

    This reflects a highly engaged and enthusiastic membership and is nearly 30 points higher than the insurance industry average according to Satmetrix.

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