Insuring high net worth individuals is all we do
Homeowners Specifically designed for luxury homes
Jewelry, Art & Collections The standard of protection your valuables deserve
Automobile For luxury vehicles, golf carts and everything in between
Personal Excess Liability For the legacy you’ve worked hard to build
Fraud & Cyber Fraud protection, whether online or off
Watercraft For your vessel and the valuables within it
Condo & Co-op For the unique risks of a city home
Home Systems Protection For the mechanical and electrical systems in your home
Flood Flood coverage for the unexpected
If you ever wished for something more from your insurance company, PURE might be the place for you.
Insurance premiums that are fair
With PURE, your premiums are based simply on your unique risk factors with no incentive for us to charge anything higher. If we collect more in premiums than we pay out in claims and expenses for the year, some of that surplus may be allocated back to the membership through Subscriber Savings Accounts (SSAs).
Service that is astonishingly good
Our services are designed to minimize the demands of insurance on your time. From risk management solutions aimed at helping you avoid the hassles of a claim to a caring, compassionate and seamless experience if a claim does happen, with as little of an administrative burden on you as possible.
Rewards for your loyalty
After five years of membership, you no longer pay surplus contributions, resulting in savings. And, after 10 years of membership, you are eligible for cash distributions from your SSA.
Industry watchers like us
PURE is the most awarded firm in its class of specialty property and casualty insurers.
But more importantly, members love us
And at the end of the day, that’s what it’s all about.
95% renewal rate
Nearly 19 of every 20 PURE members renewed their membership in 2022.
Our membership is made up of more than 100,000 successful individuals and families from across the country.
59 Net Promoter Score® in 2022
This reflects a highly engaged and enthusiastic membership and is nearly 30 points higher than the insurance industry average according to Satmetrix.