Join the club of responsible homeowners who expect more from their insurance company.
Watch our TV commercial tied to "Your Friends & Neighbors"
PURE was built for people who proactively care for their homes, make thoughtful decisions and do the right thing. That’s why it was a natural fit to work with “Your Friends & Neighbors” on a TV spot tied to the series and life's many clubs. Join the club.
Insuring high net worth individuals is all we do
If you ever wished for something more from your insurance company, PURE might be the place for you.
Service that is astonishingly good
Our services are designed to minimize the demands of insurance on your time. From risk management solutions aimed at helping you avoid the hassles of a claim to a caring, compassionate and seamless experience if a claim does happen, with as little of an administrative burden on you as possible.
Partners in preventing loss
From proper coverage and protection to emergency preparedness and helping to mitigate or even prevent losses, risk management is an ongoing aspect of your membership with PURE. We are focused on helping members reduce the most common and severe causes of loss: water and fire. We partner with expert loss prevention companies to offer complimentary monitoring technology and repair services to a growing number of members across the U.S.
Insurance premiums that are fair
With PURE, your premiums are based simply on your unique risk factors with no incentive for us to charge anything higher. If we collect more in premiums than we pay out in claims and expenses for the year, some of that surplus may be allocated back to the membership through Subscriber Savings Accounts (SSAs).
Rewards for your loyalty
After five years of membership, you no longer pay surplus contributions, resulting in savings. And, after 10 years of membership, you are eligible for cash distributions from your SSA.
Industry watchers like us
PURE is the most awarded firm in its class of specialty property and casualty insurers.
But more importantly, members love us
And at the end of the day, that’s what it’s all about.
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94% renewal rate
Nearly 19 of every 20 PURE members renewed their membership in 2025.
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115,000+ members
Our membership is made up of more than 115,000 successful individuals and families from across the the U.S. and Canada.
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54 Net Promoter Score® in 2025
This reflects a highly engaged and enthusiastic membership and is nearly 30 points higher than the insurance industry average according to Satmetrix.
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